OXFORD BROOKES UNIVERSITY · UNITED KINGDOM
Business and Marketing (Marketing Communications) BA (Hons)
Bachelor's · Taught in en · UCAS N220
At a glance
36 mo
Duration
6.0
IELTS
€17k
Tuition / yr
en
Language
Bachelor's
Level
- 3 yearsStandard Duration
- BA (Hons)Degree Awarded
- N220UCAS Code
- BBPAccreditation
This BA (Hons) in Business and Marketing (Marketing Communications) degree at Oxford Brookes University offers a comprehensive understanding of marketing principles and their application in the dynamic field of communications. You will explore advertising, public relations, digital marketing, and branding, developing the skills to create impactful marketing campaigns. The course emphasizes practical experience and critical thinking, preparing you for a successful career in marketing and communications roles.
Curriculum
The curriculum is designed to build your knowledge progressively over three years, integrating theoretical concepts with practical application. You will gain a solid foundation in business and marketing, specializing in marketing communications.
- Year 1
- Principles of MarketingBMAN001
- Introduction to BusinessBMAN002
- Marketing CommunicationsBMAN003
- Academic and Professional SkillsBMAN004
- Year 2
- Consumer BehaviourBMAN005
- Digital MarketingBMAN006
- BrandingBMAN007
- Research MethodsBMAN008
- Year 3
- Strategic MarketingBMAN009
- Public Relations and MediaBMAN010
- AdvertisingBMAN011
- DissertationBMAN012
Careers
Graduates are well-prepared for a variety of roles in the marketing and communications industries. The course develops skills in strategic thinking, campaign management, and creative communication.
- Marketing Executive
- Brand Manager
- Advertising Account Executive
- Public Relations Officer
- Digital Marketing Specialist
- Communications Manager
Entry requirements
A-Levels112 points from a minimum of 2 A-levels. Maths and English Language GCSEs or equivalent required.
IB Diploma24 points overall, including 4 in Higher Level English (Language or Literature) and Maths.
IELTS Academic6.0 overall with no less than 5.5 in each component.
We welcome applications from students with a wide range of qualifications and experience. Please contact us if you are unsure about your eligibility.
Fees
Tuition (international)£14,500 per year
Tuition (home)£9,250 per year
LivingEstimated £15,000 per year
Tuition fees are subject to annual review and may increase. Living costs are estimates and can vary based on individual lifestyle.
How to apply
1. Choose your course and searchFind the course code (N220 for this program) and ensure you meet the entry criteria.
2. Register with UCASCreate an account on the UCAS website.
3. Complete your applicationFill in the online application form, including personal details, education history, and employment. You will also need to write a personal statement.
4. Submit your applicationSubmit your application by the deadline, typically in January for September entry.
5. Receive offersUniversities will review your application and may send you an offer.
6. Accept your offerRespond to any offers you receive through UCAS.
Accreditation
Accredited by the Chartered Institute of Marketing (CIM) and the Business and Management Partnership (BBP).