FALMOUTH UNIVERSITY · UNITED KINGDOM
Business & Digital Marketing BSc(Hons)
Bachelor's · Taught in en · UCAS 3B6H / PY14
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- BSc(Hons)Degree Awarded
- 3 or 4 yearsCourse Duration
- Penryn CampusLocation
- Professional Placement OptionIndustry Experience
- Accredited by CMI & CIMProfessional Recognition
- CMI Level 5 Diploma availableAdditional Qualification
This degree prepares you for the dynamic fields of business and digital marketing. You will develop a strong understanding of both core business principles and specialized digital marketing strategies, focusing on innovation, sustainability, and ethical practices. The course emphasizes collaborative work on real-world projects, helping you build essential skills in project management, leadership, and consumer psychology. You will learn to leverage creativity, cultural awareness, and business acumen to create effective marketing campaigns across various digital platforms. The program is recognized by leading industry bodies, offering opportunities for professional development and exemptions from professional qualifications.
Curriculum
The curriculum combines fundamental business management skills with specialized knowledge in digital marketing. You will explore areas such as branding, content marketing, market research, financial management, Big Data, and strategy. The course structure includes core modules, with opportunities for an optional professional placement year.
- Year One
- Research Methods
- Social Media Marketing
- Consumer Psychology
- Collaborative Working
- Financial Management
- Project Management
- Year Two
- Building on knowledge and application of digital marketing and key business management disciplines.
- Opportunity to work in teams on live briefs.
- Professional Placement (Optional)
- A minimum of 24 weeks working in a professional context.
- Development of a portfolio of work including critical self-reflection.
- Year Three
- Professional Development
- Strategy
- Digital Marketing Events
- Leadership
- Digital Marketing Research Project
- Branding
Careers
Upon graduation, you will be equipped with the skills and confidence to organize and deliver complex projects and marketing strategies. The course fosters industry connections through guest lectures and live projects, preparing you for a successful career launch.
- Marketing Manager
- Digital Marketing Specialist
- Brand Strategist
- Project Manager
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Fees
Tuition (international)Please visit the university's fees section for current international tuition fees.
Tuition (home)Please visit the university's fees section for current home/domestic tuition fees.
LivingPlease visit the university's fees section for estimated living costs.
Tuition fees and living costs are subject to change. For the most up-to-date information, please consult the official Falmouth University fees pages.
How to apply
1. Submit ApplicationApplications for undergraduate courses are typically made through UCAS for UK and international students, or directly via the university's application portal if specified.
2. Provide Required DocumentsYou will need to submit academic transcripts, certificates, and potentially a personal statement or portfolio, depending on the specific entry requirements.
3. Attend Interview/Assessment (if applicable)Some courses may require an interview or assessment as part of the selection process.
4. Receive OfferIf successful, you will receive an offer from Falmouth University.
5. Accept OfferFormally accept the offer and arrange for tuition fees and accommodation.
Accreditation
The course is recognized by the Chartered Management Institute (CMI) and is an accredited degree by The Chartered Institute of Marketing (CIM). Students may be eligible for exemptions against CIM qualifications upon successful completion of the degree with a minimum of a 2:2.