Business Economics with Marketing and History MA (Hons)

This interdisciplinary program combines Business Economics with Marketing and History, offering a unique perspective on economic principles and their application within business contexts. You will explore core economic theories and how they influence business activities, both within organizations and across the broader global market. The marketing component delves into contemporary multi-channel strategies and their integration into organizational frameworks. Understanding economic factors, particularly in emerging markets, is crucial for effective marketing and identifying growth opportunities. The History aspect covers social, cultural, and political history from the early modern period to the present day, with a focus on regions including the British Isles, Europe, the Americas, Africa, and India. This program emphasizes a hands-on approach to history, utilizing primary sources from the outset and analyzing diverse historical evidence like texts, oral accounts, maps, visual media, and music. You will critically examine how historical sources and media shape our understanding of the past, engage with key historical debates, and explore the role of historians in public life.