Business Enterprise with Marketing

This undergraduate program combines Business Enterprise and Marketing, designed for students interested in starting new ventures, contributing to existing businesses, or aiming for leadership roles. It focuses on the creation of value through entrepreneurship and the disruption of established markets. You'll develop both academic and practical skills valued by employers in a competitive job market. The course offers a broad foundation in business subjects in the first year, allowing you to explore different areas before specializing in Years 2 and 3. You'll learn from experienced faculty, guest lecturers, and alumni, and gain real-world experience through competitions and potentially a work placement.

Curriculum

The first year provides a broad foundation across various business disciplines, including core modules in international business, business knowledge and skills (via the Management Development Programme - MDP), and academic skills. From the second year, you will choose two subjects to specialize in for the remainder of your degree. The MDP is a key component, involving active, problem-based learning in project teams to integrate knowledge and experience. Academic Skills modules focus on research, data analysis, writing, teamwork, and communication.

1. Year 1
   • Introduction to Business Enterprise and Marketing Principles
   • Management Development Programme (MDP)
   • Academic Skills
   • Introduction to Tourism Studies and Managing People
   • Introduction to Economics and Business Analysis & Technology
2. Year 2
   • Specialised Business Enterprise and Marketing Modules
   • Management Development Programme (MDP)
3. Year 3
   • Advanced Business Enterprise and Marketing Modules (including digital marketing)
   • Option to study abroad for one or two semesters
   • Management Development Programme (MDP)
4. Year 4
   • Core classes in Business Enterprise and Marketing (including brand value)
   • Dissertation
   • Optional modules (e.g., International Business Management, Sports Marketing, Social Marketing)

Careers

Graduates develop skills highly valued by employers in marketing and management roles. The course emphasizes real-world application through competitions and industry connections, preparing students for various career paths. Strathclyde's strong industry links and accreditations enhance employability.

• Marketing Manager
• Brand Manager
• Entrepreneur
• Business Development Manager
• Product Manager
• Digital Marketing Specialist
• Management Consultant

Frequently asked questions

What are the entry requirements for international students?

International students should typically have completed Year 12 or equivalent with strong passes in relevant subjects. Specific subject requirements may apply, and detailed information for your country can be found on the university's international pages.

How can I apply for this programme?

Applications are usually made through UCAS. You will need to submit your application using the designated UCAS code (NN15) and ensure you meet the academic and English language proficiency requirements.

What is the duration of the Business Enterprise with Marketing programme?

This is an undergraduate programme typically taking four years to complete. In Year 3, there is an option to study abroad for one or two semesters.

What are the tuition fees for international students?

Please refer to the university website for the most current international tuition fees for this programme.

What career paths can I pursue after graduating?

Graduates are prepared for roles such as Marketing Manager, Brand Manager, Entrepreneur, and Business Development Manager, with opportunities in graduate schemes and internships.

Are there any scholarships available for this programme?

The provided information mentions Postgraduate Taught Scholarships, offering up to £12,000 for self-funded students. Details for undergraduate scholarships are not specified here.