Business Management with Marketing BA

This Bachelor of Arts program equips you with the skills to become a future leader in business, capable of making strategic decisions informed by expertise in management and marketing. You will gain a strong foundation in core business principles, including accounting and supply chain management, alongside essential marketing concepts like marketing strategy and consumer behaviour. The course allows you to tailor your learning through optional modules and pathways, focusing on areas such as analytics, consulting, ethics, and AI. Leeds University Business School, where the program is taught, is highly ranked and holds triple accreditation, ensuring a high standard of education. Upon completion, you will possess the analytical, strategic, and leadership capabilities needed to effectively manage and market businesses.

Curriculum

The course follows a modular structure, providing core knowledge and skills through compulsory modules. You can further shape your learning with optional, pathway, and discovery modules to align with your interests and career goals. Pathway modules are themed around key business disciplines, while discovery modules broaden your intellectual horizons outside your subject area.

1. Year 1
   • Academic and Professional Development for Studies in Marketing
   • Accounting for Managers
   • Organisational Behaviour
   • Fundamentals of Marketing
   • Introduction to Enterprise and Entrepreneurship
2. Year 2
   • Consumer Behaviour
   • How Managers Make Decisions
   • Marketing Research
   • Corporate Social Responsibility
   • Managing Operations, Supply Chains and Digital Technologies
3. Year 3
   • International Marketing
   • Dissertation/Project in Management
   • Advertising and Promotional Management
   • Marketing Strategy

Careers

This program prepares you for leadership roles in the business world, equipping you with the analytical, strategic, and marketing skills to effectively manage and promote companies. The course's strong ties with industry and professional accreditation can enhance your employability.

• Business Leader
• Marketing Manager
• Strategic Planner
• Consultant