Centennial College's Business – Marketing program is designed to equip you with the skills to bridge the gap between an organization and its customers. You will begin by building a strong foundation in core business principles, including accounting, organizational behaviour, business software, customer service, and international business. This will prepare you for specialized marketing courses covering marketing theory, communications, advertising, promotion, account management, sales, and service. The program emphasizes a hands-on approach, incorporating case studies, guest lectures, presentations, projects, and computer simulations, all facilitated by experienced faculty. A blended delivery method is utilized, encouraging the use of online tools and Centennial's Bring Your Own Device program.
The program is structured over 4 semesters, covering a range of foundational business concepts and specialized marketing skills.
This program prepares graduates for a variety of roles in the marketing field. The curriculum emphasizes practical skills and broad marketing concepts, equipping you to succeed in diverse business environments.
Specific grade requirements for Math and English may apply. Please refer to the college's official admissions page for detailed information.
Tuition and fees are subject to change. Please consult the official Centennial College website for current figures.
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
The Business - Marketing program is a 2-year diploma program, structured into 4 semesters of study.
Applicants need an Ontario Secondary School Diploma (OSSD) or equivalent with a minimum overall C+ average in six Grade 12 U or M courses, including Math and English. Proof of English language proficiency is also required.
International students can apply through the Centennial College International Education admissions process, which involves completing an online application, submitting required documents, and awaiting an offer of admission.
Graduates can pursue roles such as Marketing assistant, Account supervisor, Sales and service representative, Advertising assistant, Blogger, and Customer service representative. The program also offers an accelerated pathway to the Chartered Marketer (CM) designation.
Tuition fees for international students are not specified on the program page. Please visit the Centennial College International Education website for the most up-to-date fee information.