This Bachelor of Arts program in Communication Design prepares you for diverse roles in the creative and media industries. You will learn to convey information, messages, and news effectively and emotionally, while ensuring clarity and understandability. The program covers everything from character design to comprehensive campaign creation, exploring both traditional and digital media formats. It emphasizes conceptual design, craftsmanship, and creative thinking within the context of contemporary social, cultural, and technological challenges. Students are encouraged to develop their individual design personality and skills to build a strong foundation for their professional careers.
The program is structured into two main study sections. The first three semesters focus on teaching the fundamentals and providing orientation. The subsequent semesters allow for personal consolidation or further exploration of individual interests. The curriculum is designed to be interdisciplinary, with students from different design programs (Product and Interface Design) participating in joint seminars and workshops. Students have the flexibility to choose nearly half of their design courses from other degree programs, enabling them to develop unique skill combinations.
Graduates will be equipped with solid specialist knowledge and highly individual design skills, enabling them to make well-founded design decisions and possess strong communicative abilities. The program aims to foster a sense of ethical and social responsibility alongside design expertise, preparing students for fulfilling careers in the dynamic media industry.
Prospective students should check specific equivalencies and requirements for international qualifications. An aptitude test may be required.
Information regarding tuition fees for non-EU international students is not explicitly stated on the program page but is generally free for Bachelor's programs at public German universities. However, students should verify any potential administrative fees or specific charges.
Applicants generally need a university entrance qualification equivalent to the German Abitur or Fachhochschulreife. An aptitude test may also be required, which assesses your design abilities and potential.
The application period for the winter semester is from May 15th to July 15th. All application documents must be submitted within this timeframe.
There are no tuition fees for domestic and EU students. Non-EU international students should inquire directly with Fachhochschule Potsdam regarding any potential administrative fees, as tuition is generally free for Bachelor's programs at public German universities.
Graduates are prepared for various roles in the media industry, including Graphic Designer, Visual Designer, Brand Designer, Advertising Designer, Information Designer, Digital Media Designer, and Content Creator.