Communication Management

The Communication Management programme (COMMA) is a 3-year bachelor’s degree designed for students interested in communication within the fashion, food, and creative industries. It provides practical and academic tools to understand the interaction between media, brands, and people in global markets. You will explore how communication operates in sectors where Italy is a world leader, such as fashion and food, and analyze how digital media, sustainability, and culture influence consumer behavior. The program prepares you to identify trends, understand audiences, and develop storytelling strategies used by companies, with a focus on social and digital media contexts.

Curriculum

This interdisciplinary bachelor’s degree covers a wide range of subjects including sociology, psychology, political science, economics, and media studies, with a specific focus on fashion, food, and lifestyle communication. The curriculum is designed to help you understand how communication shapes society, influences public opinion through digital media, supports sustainability initiatives, and is used by organizations for decision-making and reputation building.

1. Year 1
2. Year 2
3. Year 3

Careers

This degree prepares you for a wide range of careers in the fast-changing communication field, leveraging practical skills gained through labs and workshops. You will be equipped to design integrated communication campaigns, create content for various platforms, plan and manage events, analyze communication results, and understand media regulations.

• Media and Public Relations Specialist
• Brand Strategist
• Campaign Manager
• Social Media Manager
• Content Creator