UNIVERSITY OF AMSTERDAM · NETHERLANDS
Consumer Marketing (Business Administration)
Master's · Taught in en · UCAS 60644
At a glance
12 mo
Duration
7.0
IELTS
€0k
Tuition / yr
en
Language
Master's
Level
- #55 worldwideQS Business Master’s Ranking
- 12 monthsProgram Duration
- 100+Student Nationalities
- AmsterdamTop 10 Most Liveable Cities
- September or FebruaryStart Dates
- Guest SpeakersProminent Industry Seminars
The Master's in Consumer Marketing at the University of Amsterdam is designed for students who want to deeply understand consumer characteristics, behaviours, and motivations. This knowledge is crucial for developing effective marketing strategies in today's dynamic business environment. As a track within the broader Business Administration Master's programme, it combines rigorous academic theory with practical applications, preparing you for a successful career in marketing. This one-year, full-time program is taught entirely in English and is open to students from diverse academic backgrounds. You'll explore topics closely linked to everyday consumer experiences, making the theories relatable and concrete. The program is offered at the university's Roeterseiland campus in Amsterdam, a city consistently ranked among the top ten most liveable globally, providing a vibrant international study experience. The UvA's Business Administration Master's is globally recognised, ranking 55th in the QS Business Master’s Ranking.
Frequently asked questions
- What is the duration of the Consumer Marketing Master's programme?
- The Consumer Marketing programme is a one-year, full-time Master's degree.
- What are the English language proficiency requirements?
- You need an IELTS Academic score of 7 overall (minimum 6.5 in each sub-score) or a TOEFL iBT score of 100 overall with specific minimum sub-scores. An exemption is possible if your prior Bachelor's degree was taught entirely in English.
- How much are the tuition fees?
- Tuition fees vary based on nationality. Please refer to the University of Amsterdam's official fees page for the most up-to-date information for international students.
- When does the programme start and what are the application deadlines?
- The programme has start dates in September or February. The application deadline for students with a Dutch degree is June 1st.
- What are the career prospects after completing this Master's?
- This Master's prepares you for various marketing roles across different industries. The Economics and Business Career Centre provides support for career development and networking.
- Are there any scholarships available for international students?
- International students can apply for the Amsterdam Merit Scholarship. Additionally, faculty-specific and external financial aid options may be available; consult the UvA website for details.
Entry requirements
IELTS Academic7 overall, with a minimum of 6.5 in each sub-score (in-person test only)
TOEFL iBT100 overall, with minimum scores of Reading: 24, Listening: 22, Speaking: 25, Writing: 24 (for tests taken before 26 January 2026)
You may be exempt from submitting English language test scores if you hold a Bachelor's degree taught entirely in English from an accredited university (minimum 3 years duration), or a Bachelor's degree from specific English-speaking countries (USA, Canada excluding Quebec, Australia, New Zealand, UK, Ireland). An official statement from your previous institution confirming English as the sole language of instruction is required unless stated on your diploma supplement/transcript. English test results must be taken within two years of your application submission date.
Fees
Tuition (international)Please refer to the University of Amsterdam official fees page for the most up-to-date international tuition fees for Master's programmes.
Tuition (home)Please refer to the University of Amsterdam official fees page for the most up-to-date domestic tuition fees for Master's programmes.
LivingEstimated living costs are not provided in the source material. Students are advised to research living expenses in Amsterdam independently.
Tuition fees vary based on nationality and programme. The university provides information on tuition fees and scholarships on its website. All financial amounts will be in EUR.
How to apply
1. Check Entry RequirementsVerify that you meet all academic and English language proficiency requirements for the Consumer Marketing track. Ensure your previous education or English test scores (IELTS Academic or TOEFL iBT) meet the specified minimums. Exemptions for English tests may apply based on your previous degree's language of instruction or country of origin.
2. Prepare Application DocumentsGather all necessary documents, including your official English language proficiency certificate (if applicable), academic transcripts, diploma, and any other required supporting materials. For English language exemptions, ensure you have an official statement from your institution or that your diploma supplement clearly states English as the language of instruction.
3. Submit Your Application in SISComplete your application through the University of Amsterdam's SIS application portal. Ensure all required documents, including your English language proficiency proof, are uploaded at the time of submission. Applications will not be considered if the English language certificate is missing at the initial submission.
4. Await Eligibility ResultAfter submitting your application, you can typically expect to receive an eligibility result within four weeks. The Admissions Office will review your application against the programme's requirements.
Scholarships
Amsterdam Merit ScholarshipVaries
Faculty-specific scholarshipsVaries
External Financial AidVaries
Accreditation
The Master of Science in Business Administration is accredited.
Frequently asked questions
What is the duration of the Consumer Marketing Master's programme?
+
The Consumer Marketing programme is a one-year, full-time Master's degree.
What are the English language proficiency requirements?
+
You need an IELTS Academic score of 7 overall (minimum 6.5 in each sub-score) or a TOEFL iBT score of 100 overall with specific minimum sub-scores. An exemption is possible if your prior Bachelor's degree was taught entirely in English.
How much are the tuition fees?
+
Tuition fees vary based on nationality. Please refer to the University of Amsterdam's official fees page for the most up-to-date information for international students.
When does the programme start and what are the application deadlines?
+
The programme has start dates in September or February. The application deadline for students with a Dutch degree is June 1st.
What are the career prospects after completing this Master's?
+
This Master's prepares you for various marketing roles across different industries. The Economics and Business Career Centre provides support for career development and networking.
Are there any scholarships available for international students?
+
International students can apply for the Amsterdam Merit Scholarship. Additionally, faculty-specific and external financial aid options may be available; consult the UvA website for details.