Content Creation BA(Hons)

This Bachelor of Arts (Honours) degree focuses on developing your skills to create engaging and impactful digital content. You will learn to produce compelling content for brands, products, and organizations that capture and sustain audience attention across various platforms. The course emphasizes a blend of creative, technical, and analytical skills, preparing you to work on commercial briefs and pitch creator-led campaign ideas. You'll gain hands-on experience in marketing, media, and digital communications, crucial for building a strong portfolio. The program also delves into the critical understanding of how campaigns work, digital production tools, and the strategic importance of digital branding for organizations. Graduates are prepared for careers in digital content creation, social media production, digital marketing, and strategy.

Curriculum

The curriculum is structured to build foundational skills in the first year, allow for specialization and real-world application in the second year, and focus on portfolio development and career readiness in the final year. An optional professional placement year is available between the second and third years.

1. Year One
   • Writing Studio
   • Creative Content Production
   • Digital Storytelling
   • Attention in a Digital Age
   • Content for Brands
   • Engaging Audiences
2. Year Two
   • Social Media Management
   • Going Live
   • Making a Content Format
   • Creating Behaviour Change
   • Building a Professional Profile
3. Year Three
   • Modules focus on reinforcing and deepening skills, preparing a portfolio.

Careers

Graduates are prepared to enter a wide range of roles in the evolving digital landscape. The course equips you with a portfolio and the confidence to pursue a career in creative industries.

• Digital Content Creator
• Social Media Producer
• Digital Marketing Specialist
• Digital Marketing Strategist