UNIVERSITY OF AMSTERDAM · NETHERLANDS
Digital Marketing (Business Administration)
Master's · Taught in en
At a glance
12 mo
Duration
7.0
IELTS
€20k
Tuition / yr
en
Language
Master's
Level
- One-year Master's programDuration
- Collaborations with Google, ING, StarbucksIndustry Links
- Solve real-world business casesPractical Experience
- Optional Honours programmes availableAdvanced Study
- Small class sizes (60-120 per track)Personalised Learning
The Master's in Digital Marketing, part of the Business Administration program at the University of Amsterdam, is designed for students eager to explore the impact of digital developments on modern organizations. You will gain a deep understanding of academic concepts and apply them to real-world business challenges, working with insights from leading companies like Google, ING, and Starbucks through guest lectures and practical case studies. The program focuses on bridging theory with practice, preparing you for a dynamic career in the evolving digital landscape. This one-year Master's program consists of general business administration courses, specialized digital marketing modules, and a final thesis. It emphasizes hands-on learning, encouraging students to tackle complex business issues in international teams. Highly motivated students also have the opportunity to participate in Honours programmes focused on Sustainability or Data Driven Management, providing an additional edge for future career prospects.
Curriculum
The Master's in Digital Marketing is a one-year program comprising 60 European Credits (EC). It includes 5 general Business Administration courses, 3 track-specific Digital Marketing courses, restricted-choice electives for professional skills, methods, and business labs, culminating in a Master's Thesis.
- Year 1
- Ethics and the Future of Business
- Theories of Marketing
- Business Seminar 1
- Managerial Skills
- Consumer Behaviour
- Digital Marketing and Analytics
- Thesis Proposal Digital Marketing
- Business Seminar 2
- Professional Skills Electives (min. 3 selected from: Career Preparation, Data Analysis and Visualisation, Dutch Language, Personal Branding & Networking, Programming with Python, Public Speaking and Presenting)
- Methods-Workshops Electives (1 selected from: Data Collection from Social Media and Websites, Database Research, Qualitative Research / Case Studies, Survey Design, Experiment Design)
- Analysis-Workshop Electives (1 selected from: Analysis of Data from Social Media and Websites, Analysis of Database Data, Analysis of Experimental Data, Analysis of Survey Data, Qualitative Data Analysis)
- Business Lab Electives
- Master’s Thesis Digital Marketing
Careers
Graduates of the Digital Marketing Master's program are well-equipped for a variety of roles in the digital economy. The program's blend of academic theory and practical application, including real-life business cases with corporate partners, prepares you for challenges in diverse industries. You'll develop strong analytical, strategic, and communication skills, making you a valuable asset to any organization navigating the digital landscape.
- Digital Marketing Manager
- Marketing Analyst
- Social Media Strategist
- SEO/SEM Specialist
- E-commerce Manager
- Brand Manager (Digital Focus)
Frequently asked questions
- What are the tuition fees for international students?
- International students (non-EU/EEA) will pay €20,280 per year for this full-time Master's program. These figures are subject to change.
- How long does the Digital Marketing Master's program take to complete?
- This is a one-year Master's program, comprising 60 European Credits (EC).
- What are the English language requirements for applicants?
- Applicants must achieve an IELTS Academic score of 7 overall (with a minimum of 6.5 on each sub-score) or a TOEFL iBT score of 100 overall (with specific minimums for each section). Proof of proficiency must be submitted at the time of application.
- What is the application deadline for international students for the September intake?
- The application deadline for international students for the September intake is March 31st.
- What kind of careers can graduates pursue after completing this program?
- Graduates are prepared for roles such as Digital Marketing Manager, Marketing Analyst, Social Media Strategist, SEO/SEM Specialist, E-commerce Manager, and Brand Manager with a digital focus.
- Are there scholarships available for international students?
- Yes, the Amsterdam Merit Scholarship and faculty-specific scholarships are available for international Master's students. Additional external financial aid options may also exist.
Entry requirements
IELTS Academic7 overall, with minimum 6.5 on each sub-score (in-person only)
TOEFL iBT100 overall, with minimum 24 (Reading), 22 (Listening), 25 (Speaking), 24 (Writing)
You may be exempt from English language test requirements if you hold a Bachelor's or Master's degree fully taught in English from specific countries (e.g., USA, Canada, Australia, New Zealand, UK, Ireland) or if your degree certificate/transcript explicitly states that your entire program was taught in English. For Dutch degrees, specific criteria apply. English language test results must be taken within the past two years. You must meet the English language proficiency requirement at the time of application submission; it is not possible to provide the certificate at a later stage.
Fees
Tuition (international)International students (non-EU/EEA) will pay €20,280 per year.
Tuition (home)Dutch and EU/EEA students will pay €2,530 per year.
LivingEstimated living costs in Amsterdam are approximately €14,000 per year.
Tuition fees depend on your nationality, degree programme, and in some cases, study mode. The amounts stated are for full-time Master's study. These figures are subject to change.
How to apply
1. Check Entry RequirementsVerify that you meet all academic and English language proficiency requirements for the Digital Marketing Master's track. Ensure you have the necessary documentation ready.
2. Select Specialisation Track(s)You must choose a specialisation track when applying. Due to high demand, you are required to select two tracks. Note that Digital Marketing and Consumer Marketing cannot be combined for the September intake.
3. Submit Online Application in SISComplete your application through the SIS portal. Make sure to upload all required documents, including proof of English proficiency, as your application will not be considered otherwise. Late submission of English language certificates is not permitted.
4. Await Admissions DecisionThe Admissions Office will review your application. If you have any questions during the process, contact the Central Student Service Desk.
Scholarships
Amsterdam Merit ScholarshipVaries
Faculty-specific scholarshipsVaries
External scholarships, grants, and loansVaries
Frequently asked questions
What are the tuition fees for international students?
+
International students (non-EU/EEA) will pay €20,280 per year for this full-time Master's program. These figures are subject to change.
How long does the Digital Marketing Master's program take to complete?
+
This is a one-year Master's program, comprising 60 European Credits (EC).
What are the English language requirements for applicants?
+
Applicants must achieve an IELTS Academic score of 7 overall (with a minimum of 6.5 on each sub-score) or a TOEFL iBT score of 100 overall (with specific minimums for each section). Proof of proficiency must be submitted at the time of application.
What is the application deadline for international students for the September intake?
+
The application deadline for international students for the September intake is March 31st.
What kind of careers can graduates pursue after completing this program?
+
Graduates are prepared for roles such as Digital Marketing Manager, Marketing Analyst, Social Media Strategist, SEO/SEM Specialist, E-commerce Manager, and Brand Manager with a digital focus.
Are there scholarships available for international students?
+
Yes, the Amsterdam Merit Scholarship and faculty-specific scholarships are available for international Master's students. Additional external financial aid options may also exist.