OKANAGAN UNIVERSITY COLLEGE · CANADA
Digital Marketing Certificate
Certificate · Taught in en
At a glance
4 mo
Duration
—
IELTS
—
Tuition / yr
en
Language
Certificate
Level
- 17 WeeksFull-Time Program Length
- 340 HoursTotal Program Hours
- In-Class and OnlineDelivery Methods
- Lifetime access to Employment ServicesPost-Graduation Support
- Tuition-free course refreshersLifelong Learning
- Practicum opportunitiesReal-World Experience
This certificate program is designed for individuals with a foundational understanding of business principles who are looking to enter the dynamic field of digital marketing. Graduates will be equipped to manage marketing activities for various organizations or work within advertising, digital, and public relations agencies. Success in this competitive field requires strong interpersonal, communication, and organizational skills. With additional experience, opportunities for advancement to management roles are possible.
Curriculum
The program focuses on developing key skills for effective digital marketing.
- Program
- Strategic Marketing Plan Development
- Market Research (Primary and Secondary)
- Digital Marketing Channel Management (e.g., Social Media)
- Marketing ROI Evaluation
- Search Engine Optimization (SEO) and Web Analytics
- Sales Presentations and Negotiation Strategies
- MS Office Proficiency (Word, Excel)
- Effective Communication Skills
Careers
Graduates of the Digital Marketing program are prepared for a variety of roles in diverse industries. Sprott Shaw provides lifetime access to dedicated Employment Services Specialists to assist with resume and cover letter writing, interview skills, and the overall job search.
- Marketing Manager
- Digital Marketing Specialist
- Social Media Manager
- Marketing Coordinator
Entry requirements
Previous EducationFoundational business skills required.
Program content is subject to change. Includes holidays and professional days.
Fees
Tuition (international)All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more.
Tuition (home)All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more.
Living—
Grant and scholarship opportunities are available to help you save on tuition. Up to $4000 in scholarships and grants are open to recent high school graduates, Sprott Shaw alumni, military veterans, and more.
How to apply
1. Review Program DetailsFamiliarize yourself with the Digital Marketing certificate program, including learning objectives and curriculum.
2. Check Admission RequirementsEnsure you meet the foundational business skills requirement. International students should review specific international admission requirements.
3. Submit ApplicationComplete the online application form. International students can use the dedicated international application form.
4. Explore Financial OptionsInvestigate available financial assistance, grants, and scholarships.
5. Attend OrientationParticipate in preparation and orientation courses covering research, writing, and study skills.
Scholarships
General Scholarships and GrantsUp to $4000
Covenant House Scholarship—