At a glance
18 mo
Duration
6.5
IELTS
—
Tuition / yr
en
Language
Master's
Level
- Accredited by the Chartered Institute of Marketing (CIM)Accreditation
- Gain professional qualifications through CIM partnershipProfessional Qualification
- 3rd Semester remotelyStudy Mode
- Master of Business Management degreeQualification
- 90 ECTS creditsCredits
- Full-time studyAttendance
The Digital Marketing Master's program at Vilnius University is the only one of its kind in Lithuania, offering a comprehensive curriculum that covers both traditional and digital marketing strategies. This program is designed to enhance the skills of marketing professionals and provide them with internationally recognized qualifications. It features a balanced study approach to accommodate those balancing studies with professional commitments, and includes insights from experts from Lithuania and abroad. The third semester is conducted remotely.
Curriculum
The program comprises 90 ECTS credits and includes a mix of compulsory and elective courses, culminating in a Master's Thesis.
- Year 1
- Marketing Management
- Digital Marketing Tools
- Online Consumer Behaviour
- Communication Channels in Marketing
- Methods of Data Collection and Analysis
- E-Commerce
- Integrated Marketing Communication
- Master Thesis: Theoretical Part
- Year 2
- Digital Marketing Strategies and Planning
- Master Thesis: Final Part
Careers
This program aims to enhance your skills for a successful career in marketing. Graduates are prepared for roles in both local and international markets, with a focus on project management and analytical skills.
- Marketing Project Management
- Digital Marketing Specialist
- Marketing Analyst
Frequently asked questions
- What are the academic entry requirements for the Digital Marketing Master's program?
- Applicants need an undergraduate diploma or higher with at least 20 ECTS credits in Business and Public Management or Economics, and an overall grade average of at least 70%. For non-EU/EFTA applicants, the gap since obtaining their most recent qualification must not exceed five years.
- What English language proficiency is required?
- A minimum IELTS Academic score of 6.5, TOEFL iBT score of 81, or equivalent is required. Exemption is granted if English is your first language or if you hold a university degree obtained in English.
- What are the application deadlines and fees?
- The application deadline is May 1 for non-EU/EFTA applicants and July 1 for EU/EFTA citizens. There is a non-refundable application fee of 100 EUR.
- What is the tuition fee and payment deadline for international students?
- The annual tuition fees are variable, with EU student rates offered to applicants from Ukraine. Non-EU/EFTA students must pay their annual tuition fee within 15 calendar days of accepting the study offer.
- What career opportunities are available after completing this program?
- Graduates are prepared for roles such as Marketing Project Management, Digital Marketing Specialist, and Marketing Analyst in both local and international markets.
- Is the program accredited?
- Yes, the program is accredited by the Chartered Institute of Marketing (CIM), allowing graduates to gain professional qualifications through this partnership.
Entry requirements
Undergraduate diploma (or higher)Applicants must have at least 20 ECTS credits in Business and Public Management or Economics. An overall grade average of at least 70% is required. For non-EU/EFTA applicants, the gap since completing the Bachelor degree should not exceed five years.
IELTS Academic6.5+
TOEFL iBT81+
Cambridge English Exam176+
Pearson PTE Academic59+
LanguageCert IESOLB2
Duolingo English Test120+
Password Skills Plus6.5+
Exemption from English language tests is granted if English is your first language or if you hold a university degree obtained in English. For non-EU/EFTA applicants, the gap since obtaining your most recent qualification must not exceed 5 years. Applicants from Bangladesh, Nepal, and Pakistan must submit an OMPT-A certificate with a minimum passing grade of 55%.
Fees
Tuition (international)Variable (EU student rate offered to applicants from Ukraine)
Tuition (home)Variable (EU student rate offered to applicants from Ukraine)
LivingNot specified
The application fee is 100 EUR, non-refundable. Annual tuition fees must be paid within 15 calendar days of accepting the study offer for non-EU/EFTA students.
How to apply
1. Find Your ProgrammeChoose the Digital Marketing program, considering your interests, career goals, and the program's structure.
2. Check Application DatesNote the application deadlines: May 1 for non-EU/EFTA countries and July 1 for EU/EFTA citizens and eligible non-EU/EFTA applicants. The academic year begins on September 1.
3. Check Eligibility and Prepare DocumentsReview the specific academic, language, and territorial requirements for the program. Prepare all necessary documents, including academic transcripts and English language test scores if required. Ensure your qualifications meet the criteria.
4. Pay Application Fee and SubmitSubmit your application online via apply.vu.lt and pay the non-refundable 100 EUR application fee using the Flywire platform. Ensure all required documents are uploaded before the submission deadline.
5. Attend Motivation InterviewYou may be invited to a remote motivation interview or asked to submit video responses to assess your readiness for the program.
6. Confirm Acceptance and Pay Tuition FeeIf accepted, confirm your offer within 7 working days. Non-EU/EFTA students must pay the annual tuition fee within 15 calendar days to secure their place. A final acceptance letter will be issued upon payment.
7. Arrange ArrivalAfter confirmation and payment, apply for a visa/residence permit if necessary. Accommodation can be applied for via the application platform after receiving the final acceptance letter. Information regarding arrival and start of studies will be provided.
Accreditation
Chartered Institute of Marketing (CIM)
Frequently asked questions
What are the academic entry requirements for the Digital Marketing Master's program?
+
Applicants need an undergraduate diploma or higher with at least 20 ECTS credits in Business and Public Management or Economics, and an overall grade average of at least 70%. For non-EU/EFTA applicants, the gap since obtaining their most recent qualification must not exceed five years.
What English language proficiency is required?
+
A minimum IELTS Academic score of 6.5, TOEFL iBT score of 81, or equivalent is required. Exemption is granted if English is your first language or if you hold a university degree obtained in English.
What are the application deadlines and fees?
+
The application deadline is May 1 for non-EU/EFTA applicants and July 1 for EU/EFTA citizens. There is a non-refundable application fee of 100 EUR.
What is the tuition fee and payment deadline for international students?
+
The annual tuition fees are variable, with EU student rates offered to applicants from Ukraine. Non-EU/EFTA students must pay their annual tuition fee within 15 calendar days of accepting the study offer.
What career opportunities are available after completing this program?
+
Graduates are prepared for roles such as Marketing Project Management, Digital Marketing Specialist, and Marketing Analyst in both local and international markets.
Is the program accredited?
+
Yes, the program is accredited by the Chartered Institute of Marketing (CIM), allowing graduates to gain professional qualifications through this partnership.