COVENTRY UNIVERSITY · UNITED KINGDOM
Digital Marketing MSc - Coventry University
Master's · Taught in en
At a glance
12 mo
Duration
6.5
IELTS
€21k
Tuition / yr
en
Language
Master's
Level
- MScQualification
- 12 monthsDuration
- Coventry UniversityUniversity
- September & JanuaryIntakes
- GBP 17,500International Tuition Fee
- IELTS 6.5English Requirement
This Master of Science (MSc) in Digital Marketing is designed to equip you with the essential skills and knowledge to excel in the dynamic field of digital marketing. You will explore the latest trends, tools, and strategies used by businesses to reach and engage their target audiences online. The course covers a broad spectrum of digital marketing disciplines, ensuring you gain a comprehensive understanding of the digital landscape. It is ideal for graduates seeking to specialize in digital marketing or professionals looking to advance their careers in this rapidly evolving sector.
Curriculum
The MSc Digital Marketing program is delivered over one year, typically consisting of three semesters. The curriculum is structured to provide a blend of theoretical knowledge and practical application. You will engage with core modules that build a foundation in digital marketing principles, followed by more specialized topics and a dissertation or major project. The program aims to develop your analytical, strategic, and creative thinking skills.
- Semester 1
- Integrated Marketing CommunicationsMKT701
- Digital Marketing Strategy and PlanningMKT702
- Consumer Behaviour and InsightsMKT703
- Semester 2
- Search Engine Optimisation and MarketingMKT704
- Social Media MarketingMKT705
- Digital Analytics and Performance MeasurementMKT706
- Semester 3
- Dissertation or Major ProjectMKT707
Careers
Graduates of the MSc Digital Marketing program are well-prepared for a variety of roles in the fast-paced digital marketing industry. The skills acquired are highly transferable across sectors and organisations.
- Digital Marketing Manager
- Social Media Strategist
- SEO Specialist
- Content Marketing Manager
- Digital Campaign Manager
- Brand Manager
- Marketing Analyst
Entry requirements
Honours degree (2:2 or above)A minimum of a 2:2 honours degree, or equivalent, in any discipline is required for entry into the MSc Digital Marketing program.
IELTS6.5 overall
We accept a range of international qualifications. Please contact the admissions team for specific details regarding your country's qualifications. For applicants with lower IELTS scores, pre-sessional English courses are available.
Fees
Tuition (international)£17,500 per year
Tuition (home)£9,250 per year
LivingEstimated £13,000 per year
Tuition fees are subject to change. Please verify the latest fees on the university website. Living costs are estimates and can vary based on individual lifestyle.
How to apply
1. Complete the Application FormFill out the online application form accurately and completely, providing all requested personal and academic information.
2. Upload Supporting DocumentsSubmit scanned copies of your academic transcripts, degree certificates, English language test results (e.g., IELTS), and a copy of your passport.
3. Personal StatementWrite a compelling personal statement outlining your motivations for studying Digital Marketing and your career aspirations.
4. Application ReviewYour application will be reviewed by the admissions team. You may be invited for an interview, either in person or online.
5. Receive OfferIf successful, you will receive an offer letter. To accept the offer, you will typically need to pay a deposit.
6. Prepare for Visa and ArrivalOnce you have accepted your offer and met any conditions, you can begin the process of applying for your student visa and making arrangements for your arrival.
Accreditation
This course is accredited by The Chartered Institute of Marketing (CIM).