Digital Media Production and Marketing (with Foundation Year)

This BA (Hons) degree offers a foundation year designed to build essential study skills, critical thinking, and subject knowledge before progressing onto the main degree. You'll learn research, evaluation, and communication techniques, with dedicated support and feedback. Upon successful completion of the foundation year, you will enter the dynamic world of content creation, focusing on digital shorts, filmmaking, and innovative marketing strategies. The program emphasizes ethical and sustainable marketing practices, preparing you for careers in content marketing and brand strategy. You will develop expertise in both media production and effective digital promotion, blending creativity with business acumen to succeed in the film and digital marketing industries.

Curriculum

The course includes a foundation year followed by three years of degree study. A 5-year option is available if a work placement is chosen. Teaching involves lectures, seminars, tutorials, and skills workshops, with approximately 10 hours of contact time per week. The foundation year focuses on academic skills, core technical abilities in media production, and marketing principles. Subsequent years delve deeper into specialized areas, culminating in a professional portfolio and immersive media experiences. Assessments are coursework-based, mirroring industry outputs.

1. Foundation Year
   • Being Human: Love, Sex and Death
   • Cultural Moments
   • Language, Vision and Representation
2. Year 1
3. Year 2
4. Optional Year Abroad
5. Final Year

Careers

This degree prepares graduates for a variety of roles within the film and digital marketing industries. The curriculum focuses on developing both creative production skills and strategic marketing expertise, ensuring students are well-equipped for the demands of the contemporary media landscape.

• Content Marketing Creator
• Brand Strategist
• Filmmaker
• Digital Content Producer
• Social Media Manager