SCIENCES PO · FRANCE
Exploring AI for Communication and Marketing Professionals
Certificate · Taught in fr
At a glance
1 mo
Duration
—
IELTS
€2k
Tuition / yr
fr
Language
Certificate
Level
This short program is designed for communication and marketing professionals to explore the impact of Artificial Intelligence (AI) on their fields. As AI technologies rapidly advance, they present both challenges and opportunities, potentially transforming core practices, skills, and daily activities. This course aims to uncover how the AI revolution may exceed the influence of the digital age on these professions. The program is delivered in French.
Curriculum
The program covers the fundamentals of generative AI, its implications for communication and marketing, and practical workshops on AI tools.
- Module 1: AI Fundamentals and Impact
- Presentation of the fundamentals of how generative artificial intelligences work and their impacts on communication and marketing strategies, activities, and professions
- An exponential technology
- A revolution in content production and consumption
- Implications for communication strategies and activities
- Necessary brand evolution and adaptation
- Skill and behaviorial challenges for communicators
- The three new roles communicators must assume
- Module 2: AI Chatbot Workshop
- AI Chatbot Workshop in Small Groups
- Characteristics of conversational robots (chatbots)
- How conversational robots work
- Getting started and practicing with Bard, mastering prompts - Tips to follow and pitfalls to avoid
- Optimizing conversational robots in your daily life - Prompts and tools for working effectively with conversational robots
- Module 3: Image Generative AI Workshop
- Image Generative AI Workshop in Small Groupss
- Characteristics of image generative AIs
- How image generative AIs work
- Getting started and practicing with Midjourney, mastering prompts - Tips to follow and pitfalls to avoid
- Optimizing image generative AIs in your daily life
- Prompts and tools for working effectively with image generative AIs
- Intellectual property rights issues of content created with generative AIs
- Module 4: Further AI Tools and Applications
- Presentation of other artificial intelligence tools usable by participants, practical cases, tips for further improving skills after the training
- Adoption of new technologies
- Effects on employment
- Consequences for internal company relationships - applications in education, healthcare, etc
- Developing personal connections with AI
- Risks of misinformation
- Potential competition between AI and humans
Careers
This program aims to equip communication and marketing professionals with the skills and understanding needed to adapt to and leverage AI in their careers. It focuses on the evolving roles and challenges within these professions.
- Communication Professional
- Marketing Professional
Frequently asked questions
- What is the tuition fee for the 'Exploring AI for Communication and Marketing Professionals' certificate program?
- The tuition fee for this specific program is €1,580. This fee applies to all students.
- What is the language of instruction for this program?
- This program is delivered in French.
- What will I learn in this program?
- The program covers the fundamentals of generative AI, its impact on communication and marketing strategies, and includes practical workshops on AI tools like chatbots and image generators.
- Who is this program designed for?
- This program is designed for communication and marketing professionals looking to understand and leverage the impact of Artificial Intelligence in their fields.
- How do I apply for this program?
- To apply, you need to contact the program advisor, Nadia Sanchez Pacheco, via email at inscription.formation@sciencespo.fr or by phone at +33 (0)6 50 37 00 51 to inquire about the application process.
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Fees
Tuition (international)The tuition fee for this program is €1,580.
Tuition (home)The tuition fee for this program is €1,580.
Living—
The listed fee is for this specific short program. For full degree programs, tuition fees at Sciences Po vary based on the student's tax residence and program level (undergraduate/graduate). Fees for undergraduate students range from €0 to €14,900 per year for those with fiscal residence outside the EEA, and a progressive scale applies for those within the EEA. Graduate student fees range from €0 to €20,640 per year for those with fiscal residence outside the EEA, with a progressive scale for EEA residents. These figures are for the 2026-2027 academic year.
How to apply
1. Contact Program AdvisorReach out to Nadia Sanchez Pacheco, Programme Advisor, for information and application procedures.
2. Inquire and ApplyUse the provided contact details (phone: +33 (0)6 50 37 00 51, email: inscription.formation@sciencespo.fr) to inquire about the application process and submit your application.
Frequently asked questions
What is the tuition fee for the 'Exploring AI for Communication and Marketing Professionals' certificate program?
+
The tuition fee for this specific program is €1,580. This fee applies to all students.
What is the language of instruction for this program?
+
This program is delivered in French.
What will I learn in this program?
+
The program covers the fundamentals of generative AI, its impact on communication and marketing strategies, and includes practical workshops on AI tools like chatbots and image generators.
Who is this program designed for?
+
This program is designed for communication and marketing professionals looking to understand and leverage the impact of Artificial Intelligence in their fields.
How do I apply for this program?
+
To apply, you need to contact the program advisor, Nadia Sanchez Pacheco, via email at inscription.formation@sciencespo.fr or by phone at +33 (0)6 50 37 00 51 to inquire about the application process.