UNIVERSITY OF SOUTHAMPTON · UNITED KINGDOM
Fashion Marketing and Branding MA
Master's · Taught in en
At a glance
12 mo
Duration
7.0
IELTS
€29k
Tuition / yr
en
Language
Master's
Level
This Master of Arts (MA) program focuses on the dynamic world of fashion marketing and branding. You will gain a comprehensive understanding of how to develop and execute effective marketing strategies within the global fashion industry. The course explores key concepts such as brand management, consumer behaviour, digital marketing, and public relations, all tailored to the unique context of fashion. You will learn to analyse market trends, identify target audiences, and create compelling brand narratives that resonate with consumers.
Curriculum
The MA in Fashion Marketing and Branding is a 12-month full-time program designed to equip you with advanced knowledge and practical skills. While specific module titles and content may be subject to change, the curriculum typically includes core areas essential for success in the fashion industry.
- Year 1
- Marketing and Branding Strategy
- Consumer Behaviour in Fashion
- Digital Marketing and Communications
- Fashion Public Relations and Media
- Brand Management in the Fashion Context
- Fashion Trend Forecasting and Analysis
- Dissertation Project
Careers
Graduates of the MA Fashion Marketing and Branding program are well-prepared for a variety of roles within the competitive fashion industry. The program aims to develop skills sought after by employers in brand management, marketing, and communications.
- Brand Manager
- Marketing Executive
- Public Relations Specialist
- Social Media Manager
- Fashion Buyer
- Merchandiser
- Digital Marketing Coordinator
- Account Manager (Advertising/PR Agency)
Frequently asked questions
- What are the entry requirements for the MA Fashion Marketing and Branding program?
- You need a good honours degree (minimum 2:1) or equivalent in a relevant subject, or a degree in any subject with significant relevant professional experience. For English language proficiency, the requirement is an IELTS score of 7.0 overall with no less than 7.0 in any component.
- How much does the MA Fashion Marketing and Branding program cost for international students?
- The tuition fee for international students is £24,900 per year. Estimated living costs are an additional £13,000 per year.
- What is the duration of the MA Fashion Marketing and Branding program?
- The MA in Fashion Marketing and Branding is a 12-month full-time program.
- What kind of careers can I pursue after graduating from this program?
- Graduates are prepared for roles such as Brand Manager, Marketing Executive, Public Relations Specialist, Social Media Manager, Fashion Buyer, Merchandiser, Digital Marketing Coordinator, and Account Manager.
- How do I apply for the MA Fashion Marketing and Branding program?
- You should check the entry requirements, prepare documents like transcripts and references, write a personal statement, and submit your application through the university's online portal. Some applicants may be invited for an interview.
Entry requirements
Bachelor's degreeA good honours degree (minimum 2:1) or equivalent in a relevant subject, or a degree in any subject with significant relevant professional experience.
IELTS7.0 overall with no less than 7.0 in any component.
We accept a wide range of qualifications for entry. If your qualification is not listed, please contact the admissions team for advice. Pre-sessional English courses are available for students who do not meet the English language requirements.
Fees
Tuition (international)£24,900 per year
Tuition (home)£12,800 per year
LivingEstimated £13,000 per year
Tuition fees are subject to annual review. Living costs are estimates and can vary based on individual lifestyle.
How to apply
1. Check Entry RequirementsReview the academic and English language entry requirements for the MA Fashion Marketing and Branding program on the university's course page.
2. Prepare Application DocumentsGather all necessary supporting documents, including academic transcripts, degree certificates, English language test results (e.g., IELTS), and references.
3. Write a Personal StatementCraft a compelling personal statement that highlights your motivations for studying fashion marketing and branding, relevant experience, and career aspirations.
4. Submit ApplicationSubmit your application through the university's online application portal. Ensure all sections are completed accurately and all required documents are uploaded.
5. Attend Interview (if required)Some applicants may be invited for an interview, either in person or online, as part of the selection process.
6. Receive OfferIf successful, you will receive an offer of admission. This may be conditional or unconditional.
7. Accept Offer and PrepareAccept your offer by the deadline and begin preparing for your studies, including visa applications if necessary and arranging accommodation.
Frequently asked questions
What are the entry requirements for the MA Fashion Marketing and Branding program?
+
You need a good honours degree (minimum 2:1) or equivalent in a relevant subject, or a degree in any subject with significant relevant professional experience. For English language proficiency, the requirement is an IELTS score of 7.0 overall with no less than 7.0 in any component.
How much does the MA Fashion Marketing and Branding program cost for international students?
+
The tuition fee for international students is £24,900 per year. Estimated living costs are an additional £13,000 per year.
What is the duration of the MA Fashion Marketing and Branding program?
+
The MA in Fashion Marketing and Branding is a 12-month full-time program.
What kind of careers can I pursue after graduating from this program?
+
Graduates are prepared for roles such as Brand Manager, Marketing Executive, Public Relations Specialist, Social Media Manager, Fashion Buyer, Merchandiser, Digital Marketing Coordinator, and Account Manager.
How do I apply for the MA Fashion Marketing and Branding program?
+
You should check the entry requirements, prepare documents like transcripts and references, write a personal statement, and submit your application through the university's online portal. Some applicants may be invited for an interview.