FALMOUTH UNIVERSITY · UNITED KINGDOM
Fashion Marketing BA(Hons)
Bachelor's · Taught in en · UCAS W231
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- BA(Hons) degreeDegree Awarded
- 3 years (4 years with optional placement/foundation year)Course Duration
- Penryn CampusLocation
- Accredited by The Chartered Institute of Marketing (CIM)Professional Accreditation
- Work with brands like Finisterre, Seasalt, and creative agenciesIndustry Collaboration
- Focus on sustainability, ethics, gender, and ethnicitySocietal Impact
This Fashion Marketing degree equips you with essential marketing skills for the global fashion industry. You'll learn to develop and implement creative marketing strategies, covering areas like social media, strategic planning, branding, advertising, e-commerce, retail visual merchandising, and public relations. The course emphasizes collaboration with diverse creative talents, including designers, art directors, and photographers, to bring marketing campaigns to life. You'll gain practical experience through live projects with real clients and brands, preparing you for a career in the dynamic world of fashion.
Curriculum
The curriculum focuses on developing strategic thinking, visual and written communication skills, and practical marketing expertise. Students engage with core marketing principles, industry concepts, and real-world projects.
- Year One
- Year Two
- Global Fashion Futures
- Promotion
- Retail
- Collaboration
- Theories
- Year Three
- Professional Strategies
- Marketing Strategies
- Investigations (Dissertation/Extended Research Project)
- Final Major Project Part 1
- Final Major Project Part 2
Careers
Graduates are prepared for a variety of roles within the fashion industry, with alumni having secured positions at prestigious global brands and agencies. The course emphasizes building a strong portfolio and professional identity to facilitate career entry.
- Alexander McQueen
- ASOS
- Burberry
- Fashion for Good
- Havas
- Ralph Lauren
- WPP for L’Oreal
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Fees
Tuition (international)Please refer to the university's official tuition fee pages for the most up-to-date international fees.
Tuition (home)Please refer to the university's official tuition fee pages for the most up-to-date home fees.
LivingEstimated living costs are not specified on the program page. Please refer to the university's general cost of living information.
Tuition fees and living costs are subject to change. International students should consult the university's dedicated international fees section.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the course. Specific requirements for international qualifications can be found on the university website.
2. Prepare Application DocumentsGather necessary documents, which typically include academic transcripts, certificates, proof of English proficiency (if applicable), a personal statement, and references.
3. Submit ApplicationApplications are usually made through the university's online application portal or UCAS for UK-based courses. Note the relevant UCAS codes for this program.
4. Attend Interview/Portfolio Review (if required)Some courses may require an interview or a portfolio review as part of the selection process.
5. Receive OfferIf successful, you will receive an offer of a place from the university. This may be conditional or unconditional.
6. Accept Offer and Prepare for ArrivalUpon accepting the offer, you will receive further information regarding visa applications, accommodation, and pre-arrival preparations.
Accreditation
The BA(Hons) Fashion Marketing degree is accredited by The Chartered Institute of Marketing (CIM). This accreditation allows graduates with a minimum of a 2:2 degree classification to be eligible for exemptions from CIM qualifications.