Global Marketing

The Global Marketing Bachelor's program is a highly popular business degree in Lithuania, recognized for its excellence. This program equips students with a comprehensive understanding of marketing principles and their application in diverse business contexts, including international markets. You will gain skills in creating marketing campaigns, analyzing market data, and adapting strategies for a global audience, with an emphasis on the use of AI in marketing. The curriculum is structured to provide a strong foundation in management and marketing, followed by specialized knowledge in international marketing, research, and individualized studies.

Curriculum

The study program is structured around six subject groups, designed to progressively build knowledge from foundational concepts to critical assessment within marketing and management.

1. General
   • The Base of Management and Marketing Knowledge
   • Specifics of Marketing in different business contexts
   • Sales, Management and Marketing connections
   • International Marketing
   • Marketing Research
   • Individualised studies

Careers

Graduates of the Global Marketing program are prepared for a variety of roles in marketing and business management, both domestically and internationally. The program's focus on practical skills and global perspectives ensures readiness for a competitive job market.

• Marketing Specialist
• Brand Manager
• Digital Marketing Executive
• Market Analyst
• International Marketing Manager
• Sales Manager
• Business Development Manager