International Business and Marketing BSc

This Bachelor of Science degree combines core principles of international business with a specialisation in marketing. You will explore essential topics such as internationalisation, cross-cultural management, and the challenges of global organisations. Simultaneously, you will develop a practical understanding of marketing principles, strategy, consumer behaviour, and international marketing. The course is delivered at the renowned Leeds University Business School and is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Export & International Trade, offering potential exemptions from professional qualifications upon graduation. You have the flexibility to tailor your studies through optional modules and pathways in areas like Analytics, Consulting, Enterprise and Innovation, and Ethics and Sustainability. This allows you to align your learning with your specific interests and career aspirations. The degree also emphasizes practical application through case studies, business simulations, and a final-year dissertation on an international business topic of your choice.

Curriculum

The course follows a modular structure with compulsory modules providing core knowledge and optional modules, pathway modules, and discovery modules allowing you to specialise or broaden your studies. Pathways allow you to focus on specific business disciplines in your second and final years.

1. Year 1
   • Academic and Professional Development for Studies in Marketing
   • Principles of International Business
   • Organisational Behaviour
   • Fundamentals of Marketing
   • Economics for Management
2. Year 2
   • Consumer Behaviour
   • Cross-Cultural Management
   • Research Methods in International Business
   • Marketing Research
   • Managing International Business
3. Year 3
   • International Marketing
   • International Business Dissertation
   • Advertisi

Frequently asked questions

What are the entry requirements for the International Business and Marketing BSc?

The typical A-level offer is AAA. For those eligible for the Access to Leeds programme, the typical offer is ABB. Please consult the full entry requirements for detailed information.

How long does the International Business and Marketing BSc programme last?

The International Business and Marketing BSc is a full-time programme with a duration of 3 years.

How do I apply for the International Business and Marketing BSc?

Applications for this course are typically made through UCAS. You will need to submit your application, ensure you meet entry requirements, provide academic references, and write a personal statement.

What professional accreditations does this programme have?

The programme is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Export & International Trade, which may offer exemptions from professional qualifications upon graduation.

When is the application deadline for international students?

The application deadline for international students is typically in January, though specific dates vary annually via UCAS. It is advisable to check the UCAS website for the most current deadlines.

What career support is available for students?

The Business School's Employability and Opportunity team offers support in networking and gaining work experience. Students can also benefit from optional industrial placements and study abroad opportunities to enhance their career prospects.