QUEEN MARY UNIVERSITY OF LONDON · UNITED KINGDOM
International Marketing and Consumer Psychology MSc
Master's · Taught in en
At a glance
12 mo
Duration
—
IELTS
€41k
Tuition / yr
en
Language
Master's
Level
- Gain expertise from academics researching consumer psychology, culture, and behavioral marketing.Expert Faculty
- Develop a critical understanding of consumer behavior across diverse global cultures.Global Perspective
- Apply research and analytical skills to real-world marketing challenges.Practical Application
- Engage with industry through applied projects and professional insights.Industry Engagement
- Focus on ethical marketing, sustainability, and consumer rights.Ethical Marketing
This MSc program focuses on understanding consumer behaviour and applying psychological insights to develop effective international marketing strategies. You will learn to interpret how consumers think, feel, and make decisions, and translate this knowledge into practical marketing solutions for global and digital markets. The curriculum is designed to equip you with strategic, analytical, and behavioral insight skills, informed by current academic research in consumer psychology, culture, and sustainable marketing practices. The program emphasizes developing critical evaluation skills, the ability to address complex marketing challenges, and an understanding of ethical and responsible marketing in an international context.
Curriculum
The program consists of seven core modules, one elective module, and a dissertation. You can choose between a standard academic dissertation or a consultancy-based project.
- Core Modules
- Understanding Consumer Behaviour
- Research Methods for Marketing
- Introduction to Marketing Management
- Consumer and Digital Cultures
- Global Marketing and Communications
- Social Marketing for Social Justice
- Sustainability Marketing, Ethics and CSR
- Dissertation for Marketing
- Elective Modules
- Advertising and Media Strategies
- Brand Storytelling in the Digital Age
- Integrated Digital Communications and Campaigning
Careers
This MSc equips graduates with skills highly sought after in the marketing and advertising industries, particularly for roles requiring an understanding of consumer psychology and international markets. Graduates are prepared for diverse career paths in global marketing, brand management, digital marketing, and market research.
- Marketing Manager
- Brand Manager
- Consumer Insights Analyst
- Digital Marketing Specialist
- Market Research Executive
- Advertising and Communications Specialist
- International Marketing Coordinator
Frequently asked questions
- What are the tuition fees for international students?
- The tuition fee for international students for the 2026 entry is £35,250 per year. This fee is for tuition only, and living costs are estimated separately.
- What are the entry requirements for this MSc programme?
- You need a minimum of a 2:1 undergraduate degree from a UK university or its international equivalent. Specific subject requirements are not listed, but a related background is usually beneficial.
- How do I apply for the International Marketing and Consumer Psychology MSc?
- International applicants can apply directly through Queen Mary University of London's online portal. You will need to gather documents like transcripts, degree certificates, and proof of English language proficiency.
- When is the application deadline?
- Specific deadlines vary each year, and it is advisable to apply early. Please check the university website for the most up-to-date information regarding application deadlines.
- What career paths can I pursue after completing this MSc?
- This MSc equips graduates for roles such as Marketing Manager, Brand Manager, Consumer Insights Analyst, and Digital Marketing Specialist in global marketing and advertising industries.
- Are there any scholarships available for international students?
- Yes, the Global Talent Scholarship is available for MSc International Marketing and Consumer Psychology. This is a merit-based scholarship of £5,000 for 2025 entry, with further details on eligibility on the university's scholarship database.
Entry requirements
Relevant Bachelor's degreeA minimum of a 2:1 undergraduate degree from a UK university or its international equivalent. Specific subject requirements are not listed, but a background in a related field is usually beneficial.
Please refer to the official admissions pages for the most current and detailed entry requirements. Specific requirements may vary based on your academic background and country of origin.
Fees
Tuition (international)£35,250 per year
Tuition (home)£15,750 per year
LivingEstimated £6,769.53 - £12,603.38 per year (based on 38.3 weeks for standard accommodation, postgraduate may vary up to 51 weeks).
Tuition fees are for the 2026 entry. Living costs are estimated based on university accommodation fees for the 2026-27 academic year and can vary significantly based on lifestyle and accommodation choices. Postgraduate accommodation contracts may be for 51 weeks.
How to apply
1. Check Entry RequirementsReview the academic and English language requirements for the MSc International Marketing and Consumer Psychology programme.
2. Prepare Application DocumentsGather necessary documents including transcripts, degree certificates, and proof of English language proficiency.
3. Apply OnlineSubmit your application through the Queen Mary applicant portal using your Queen Mary ID if you have one, or via the general enquiry form if you have technical query.
4. Attend an Interview (if required)Some applicants may be invited for an interview as part of the selection process.
5. Receive OfferIf successful, you will receive an offer of admission, which may be conditional or unconditional.
6. Accept Offer and Complete Further StepsAccept your offer, arrange for finances, and complete any further steps for enrolment, including visa applications if necessary.
Scholarships
Global Talent Scholarship£5,000
Accreditation
Accredited by the Chartered Institute of Marketing (CIM).
Frequently asked questions
What are the tuition fees for international students?
+
The tuition fee for international students for the 2026 entry is £35,250 per year. This fee is for tuition only, and living costs are estimated separately.
What are the entry requirements for this MSc programme?
+
You need a minimum of a 2:1 undergraduate degree from a UK university or its international equivalent. Specific subject requirements are not listed, but a related background is usually beneficial.
How do I apply for the International Marketing and Consumer Psychology MSc?
+
International applicants can apply directly through Queen Mary University of London's online portal. You will need to gather documents like transcripts, degree certificates, and proof of English language proficiency.
When is the application deadline?
+
Specific deadlines vary each year, and it is advisable to apply early. Please check the university website for the most up-to-date information regarding application deadlines.
What career paths can I pursue after completing this MSc?
+
This MSc equips graduates for roles such as Marketing Manager, Brand Manager, Consumer Insights Analyst, and Digital Marketing Specialist in global marketing and advertising industries.
Are there any scholarships available for international students?
+
Yes, the Global Talent Scholarship is available for MSc International Marketing and Consumer Psychology. This is a merit-based scholarship of £5,000 for 2025 entry, with further details on eligibility on the university's scholarship database.