LUND UNIVERSITY · SWEDEN
International Marketing & Brand Management - Master's Programme
Master's · Taught in en
At a glance
12 mo
Duration
6.5
IELTS
€14k
Tuition / yr
en
Language
Master's
Level
- 1 yearDuration
- 60 creditsCredits
- EnglishLanguage of Instruction
- Lund, SwedenLocation
- Two specialization tracks availableSpecializations
- Highly international student bodyStudent Profile
This Master's programme equips you with advanced academic knowledge and practical skills in international marketing and brand management. You will learn to build and manage strong brands, effectively market products and services in global, competitive environments, and analyse societal shifts, market trends, and technological developments in relation to consumer behaviour and brands. The programme emphasizes developing innovative strategies for companies to better serve their markets and stakeholders. It is known for its high-quality industry collaborations, skills-based teaching, research excellence, and real-life learning through industry projects. The teaching staff are active researchers and experts in their fields. The student body is highly international, enriching the learning experience, and the programme is one of Sweden's most popular Master's offerings.
Curriculum
The programme is structured into two tracks: Strategies for Brands and International Markets, and International Consumer Trends, Brands and Innovation. Both tracks share some courses and provide opportunities to tailor your degree through electives in areas like AI-driven digital marketing, sustainability, ethics, corporate brand management, and consumption studies. Comprehensive training in qualitative and quantitative research methods is also included. All modules demand high student participation.
- Year 1
- Mandatory courses for specialization
- Elective courses (e.g., AI-driven digital marketing, sustainability and marketing ethics, AI-assisted market intelligence, corporate brand management and reputation, understanding consumption)
- Research strategy and methods
Careers
Graduates are prepared for international careers in marketing and brand strategy, brand and product management, sales, and marketing research. You will be equipped to provide organizations with trend analysis, consumer and marketing research, business intelligence, innovation strategies, and brand strategy, including the use of AI-based tools. The university's strong ties to the international business community and corporate partners help launch your career.
- Marketing Manager
- Marketing Coordinator
- Digital Marketing Specialist
- Junior Brand Manager
- Consultant
- Product Manager
Frequently asked questions
- What are the tuition fees for this Master's programme?
- Non-EU/EEA citizens are required to pay SEK 150,000 per year in tuition fees. The first payment of SEK 75,000 is due before each semester. EU/EEA/Swiss citizens do not pay tuition fees.
- How long is the programme and what is the language of instruction?
- The Master's programme is 1 year in duration and awards 60 credits. The language of instruction for this programme is English.
- What are the academic entry requirements?
- You need a Bachelor's degree (equivalent to at least 60 ECTS credits) in business administration or a related field from an internationally recognized university. Selection is based on academic merits and a Statement of Purpose.
- What English language proficiency tests are accepted and what are the minimum scores?
- Accepted tests include IELTS Academic with a score of 6.5 (no section below 5.5) or TOEFL with a score of 90. Passing English 6 from Swedish upper secondary education is also accepted.
- How can I apply for the programme and when is the application period?
- Applications are submitted through the University Admissions in Sweden portal. The application period for the Autumn intake is typically from mid-October to mid-January.
- Are there any scholarships available for international students?
- Yes, Lund University offers scholarships like the Lund University Global Scholarship Programme and the Swedish Institute Scholarship. There are also country-specific and external scholarship options to explore.
Entry requirements
Bachelor's degreeA Bachelor's degree (equivalent to at least 60 ECTS credits) in business administration or a related field from an internationally recognized university.
IELTS (Academic)6.5 (no section below 5.5)
TOEFL90
English 6 (Swedish upper secondary education)Pass
Selection is based on academic merits from previous university studies and a Statement of Purpose outlining your reasons for applying. Some programmes may have higher English language requirements.
Fees
Tuition (international)SEK 150,000 per year
Tuition (home)No tuition fees for EU/EEA/Swiss citizens
Living—
Non-EU/EEA citizens are required to pay tuition fees. The first payment is SEK 75,000 before each semester. An application fee may also apply.
How to apply
1. Check EligibilityEnsure you meet both the general and programme-specific entry requirements, including academic qualifications and English language proficiency.
2. Prepare DocumentsGather required documents such as transcripts, degree certificates, proof of English proficiency, and a Statement of Purpose. Programme-specific documents may also be needed.
3. Apply OnlineSubmit your application via the University Admissions in Sweden website during the application period. Select your programme and specialization track if applicable.
4. Pay Application FeeIf required, pay the application fee by the specified deadline.
5. Submit Supporting DocumentsUpload or send all necessary supporting documents by the document submission deadline.
6. Await DecisionSelection is based on academic merits and the Statement of Purpose. Admission decisions are typically released in April for autumn intakes.
7. Accept Offer and Pay TuitionIf offered a place, accept the offer and pay the first installment of the tuition fee (if applicable) by the specified deadline to secure your spot.
Scholarships
Lund University Global Scholarship Programme—
African Research Universities Alliance (ARUA) Scholarship—
Swedish Institute Scholarship: Global professionals—
Country-specific scholarships and funding options—
External scholarships—
Frequently asked questions
What are the tuition fees for this Master's programme?
+
Non-EU/EEA citizens are required to pay SEK 150,000 per year in tuition fees. The first payment of SEK 75,000 is due before each semester. EU/EEA/Swiss citizens do not pay tuition fees.
How long is the programme and what is the language of instruction?
+
The Master's programme is 1 year in duration and awards 60 credits. The language of instruction for this programme is English.
What are the academic entry requirements?
+
You need a Bachelor's degree (equivalent to at least 60 ECTS credits) in business administration or a related field from an internationally recognized university. Selection is based on academic merits and a Statement of Purpose.
What English language proficiency tests are accepted and what are the minimum scores?
+
Accepted tests include IELTS Academic with a score of 6.5 (no section below 5.5) or TOEFL with a score of 90. Passing English 6 from Swedish upper secondary education is also accepted.
How can I apply for the programme and when is the application period?
+
Applications are submitted through the University Admissions in Sweden portal. The application period for the Autumn intake is typically from mid-October to mid-January.
Are there any scholarships available for international students?
+
Yes, Lund University offers scholarships like the Lund University Global Scholarship Programme and the Swedish Institute Scholarship. There are also country-specific and external scholarship options to explore.