This Master's program explores the complex relationship between language, media, and society. You will gain an understanding of how language and media influence public discourse, social dynamics, and power structures, examining contemporary issues like AI, social media, and digital communication. The program integrates theoretical, methodological, and empirical approaches from film and media studies with culturally oriented language research. Graduates will develop strong analytical skills to critically engage with the modern media landscape and shape interactions with digital, audiovisual, and linguistic phenomena.
The program includes an introductory module providing a foundation in linguistics and media studies. You will then choose specialisation modules and elective modules to deepen your knowledge.
This program prepares you for a variety of national and international career paths, as well as for further academic pursuits like a PhD.
German language skills are not required for admission but are beneficial for courses taught in German. For the international double degree with Paris 3, additional language proficiency in German (UNIcert II or B2) and French (UNIcert I or B1) is required.
The university does not charge tuition fees for this program.
Applicants need a first professionally qualifying university degree with at least 180 ECTS credits, including a minimum of 30 ECTS in linguistics, media studies, or related humanities fields. English language proficiency at B2 level is also required, demonstrated by tests like IELTS (6.5), TOEFL iBT (80 before 2026), or Cambridge Advanced/Proficiency (176).
The Europa-Universität Viadrina Frankfurt (Oder) does not charge tuition fees for the Language and Media Studies master's program for either home or international students.
For the winter semester, applications for the 1st subject semester are from June 1st to September 15th. For the summer semester, applications are from December 1st to March 15th. International applicants requiring assessment of educational requirements have slightly earlier deadlines (August 15th for winter, February 15th for summer).
Graduates are prepared for various national and international careers including communication and writing consultancy, public relations, journalism, marketing, project management, and social media management. The program also supports further academic pursuits like a PhD.
Yes, the program offers study abroad opportunities and an optional double degree with Paris 3. The double degree requires additional German (B2) and French (B1) language proficiency.