This Master's program uniquely combines Advertising and Public Relations, offering a comprehensive understanding of modern communication strategies. Taught by experienced industry professionals, it emphasizes practical skills and real-world application, preparing you for a dynamic career. Located in London, a global hub for communications, you'll be at the forefront of digital innovation and industry trends. The program aims to provide graduates with a dual degree, recognized in both the US and the UK, enhancing career prospects internationally. Benefit from a curriculum designed to give you a competitive edge, featuring insights from up to 40 guest speakers and opportunities for accredited internships. You'll learn to navigate the complexities of advertising, PR, and digital media, developing a strong portfolio through assignments based on real industry briefs. The smaller class sizes and diverse, multicultural environment foster engaging discussions and personalized learning experiences. Gain in-depth knowledge of advertising and PR practices, digital media skills, and their integration into global marketing communications. The curriculum includes core modules on advertising and PR practice, digital media skills, and a capstone research project. You'll also have the opportunity to choose electives in areas such as fashion and luxury brands, celebrity marketing, entrepreneurship, or international relations, tailoring your studies to your career aspirations. Membership with the PRCA (Public Relations and Communications Association) provides valuable networking and additional learning opportunities.
The program emphasizes practical application from the start, with a focus on developing and presenting creative projects. It includes an optional accredited internship and a mandatory research project, enhancing critical thinking and providing valuable work experience. You will gain in-depth academic insights into the advertising and PR industries, their digital transformation, and their impact on consumers and audiences globally.
International equivalent qualifications will be assessed on a case-by-case basis.
US and UK accredited; PRCA Partner