This Master of Arts in Communication and New Media program aims to train professionals for various sectors including mass media, advertising, public relations, marketing, government information departments, and digital content creation. The curriculum focuses on equipping students with skills relevant to the evolving communication landscape, including digital media, social network analysis, and data analytics. The program emphasizes practical application, intercultural understanding, and strong English language proficiency through coursework and project-based learning.
The program requires a minimum of 30 credits. It includes core courses for all students, compulsory courses within a chosen specialization stream (Media Data Analytics or Digital Media), and elective courses.
Graduates are prepared for professional roles in various communication and media-related fields. The program fosters a strong alumni network for ongoing professional engagement and support.
TOEFL and IELTS scores are valid for two years. Applicants with an IELTS score of 6.0 may be required to pass an English proficiency interview. Specific TOEFL and IELTS sub-scores are not mentioned. Home Edition, Mybest Score, Indicator, One Skill Retake and Online versions of TOEFL/IELTS are not accepted.
Tuition fees are subject to annual review. The stated international tuition fee is for non-local students. The stated home tuition fee is for local students for the 2026/27 academic year. Living costs are estimates and can vary based on lifestyle. Accommodation costs are separate, with Student Residence at HKD$20,800 for two semesters and off-campus accommodation estimated at HK$50,000-60,000 for two semesters.
You need a Bachelor's degree from a recognized institution, preferably with at least one year of experience in a communication-related field. English proficiency can be demonstrated with a TOEFL (internet-based) score of 79, an IELTS score of 6.0 overall, or CET-6 score of 450.
The international tuition fee for the MA Communication and New Media program is HKD$190,000 per academic year. Tuition fees are subject to annual review.
The program requires a minimum of 30 credits. The curriculum is structured with core courses, specialization courses within streams like Media Data Analytics or Digital Media, and electives, typically completed over a standard master's program duration.
All courses for the MA Communication and New Media program are taught in English. The program emphasizes developing strong English language proficiency through coursework and presentations.
The application deadline for non-local students is May 31, 2026. A late application deadline for local students is June 26, 2026. Applications are reviewed on a rolling basis, and early submission is encouraged.
Graduates can pursue roles such as mass media professionals, advertising/PR specialists, marketing and communication officers, content creators, mobile media specialists, and marketing/media data analysts.