HONG KONG BAPTIST UNIVERSITY · HONG KONG
MA in Communication (Interactive Media Concentration)
Master's · Taught in en
At a glance
27 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- 27 units required for graduationCredits
- Focus on Hong Kong, Mainland China, and TaiwanRegional Focus
- Integrates theory and practiceCurriculum Approach
- Distinguished Speakers Series with industry leadersIndustry Engagement
- Opportunities for study toursExperiential Learning
The MA in Communication program at Hong Kong Baptist University offers a specialized Interactive Media Concentration. This program is designed to equip students with advanced knowledge and practical skills in planning, developing, and researching interactive media content and products. You will gain familiarity with the essential processes involved in creating interactive media, understand the global industry landscape, and learn to apply user research and creative ideation to solve communication challenges in this field. The curriculum focuses on communication at individual, organizational, and societal levels, with a particular emphasis on Hong Kong, Mainland China, and Taiwan. It critically examines the impact of evolving media technologies and aims to develop future leaders in communication who can shape trends. The program combines strategic thinking, hands-on experience, and interdisciplinary learning, bridging academic rigor with real-world application, from emerging technologies and digital storytelling to AI-driven media strategies.
Curriculum
The MA in Communication program requires a total of 27 units for graduation. Students in the Interactive Media Concentration must complete 6 units from Common Core Courses, 9 units from Concentration Required Courses, and 12 units from Elective Courses. All courses are worth 3 credits each.
- Common Core Courses
- Foundations of Communication Study
- Approaches and Methods in Communication Research
- Perspectives on Media and Society
- Interactive Media Concentration Required Courses
- Transnational Studies of Interactive Media
- Interactive Media Narrative and Storyboarding
- Interactive Media Studies Workshop
- Elective Courses (Choose 12 units from Concentration electives or other Programme electives)
- Interactive Media Economy
- AI for Interactive Media Design
- Online Media Management
- Interactive Media Cultures and Ethics
- Media Psychology
- Data Mining and Knowledge Discovery for Digital Media
- Dynamic Web & Mobile Programming for Digital Media
Careers
The MA in Communication program aims to nurture quality professionals and managerial personnel for the media industry. Graduates are equipped to anticipate change and lead with purpose in the dynamic field of communication.
- Communication Leaders
- Interactive Media Professionals
- Media Managers
- Public Relations Specialists
- Advertising Professionals
Frequently asked questions
- What are the entry requirements for the MA in Communication (Interactive Media Concentration)?
- Applicants should hold an undergraduate degree from Hong Kong Baptist University or an equivalent qualification. Specific GPA or other academic requirements are not detailed.
- What is the tuition structure for this program?
- The MA in Communication programme has been self-financed since September 2004, with tuition fees introduced for overseas students from that date. Specific tuition amounts for the 2025-2026 academic year are not provided.
- How many units are required to complete the MA in Communication?
- A total of 27 units are required for graduation. This includes 6 units from Common Core Courses, 9 units from Concentration Required Courses, and 12 units from Elective Courses.
- What is the language of instruction for this program?
- The provided data does not specify the language of instruction.
- How do I apply for the MA in Communication program?
- Applications are submitted through the university's online application system. You will need to complete the application form and upload supporting documents such as academic transcripts, certificates, and recommendation letters.
- Are there scholarships available for international students?
- Merit-based Admission Scholarships are available for outstanding local and non-local postgraduate entrants. The Hong Kong Jockey Club Chairman’s Scholarship is for Year 1 students with exceptional academic performance.
Entry requirements
Bachelor's DegreeAn undergraduate degree from Hong Kong Baptist University or equivalent qualifications.
The programme accepts applicants with undergraduate degrees. Specific GPA or other academic requirements are not detailed in the provided text.
Fees
Tuition (international)Tuition fees are self-financed and were introduced for overseas students from September 2004. Specific amounts for 2025-2026 are not provided.
Tuition (home)Tuition fees were partially supported by Hong Kong government subsidies until September 2004. Specific amounts for 2025-2026 are not provided.
LivingInformation on estimated living costs is not provided.
The MA in Communication programme became fully self-financed in September 2004.
How to apply
1. Visit the Admissions PortalGo to the Hong Kong Baptist University postgraduate admissions application portal.
2. Complete the Application FormFill in all required personal, academic, and program-specific details accurately.
3. Upload Supporting DocumentsSubmit necessary academic transcripts, certificates, recommendation letters, and other required documents.
4. Submit ApplicationReview your application thoroughly and submit it before the deadline.
Scholarships
Admission ScholarshipsVaries (Full or Half Award, Subject Awards)
The Hong Kong Jockey Club Chairman’s ScholarshipVaries
Frequently asked questions
What are the entry requirements for the MA in Communication (Interactive Media Concentration)?
+
Applicants should hold an undergraduate degree from Hong Kong Baptist University or an equivalent qualification. Specific GPA or other academic requirements are not detailed.
What is the tuition structure for this program?
+
The MA in Communication programme has been self-financed since September 2004, with tuition fees introduced for overseas students from that date. Specific tuition amounts for the 2025-2026 academic year are not provided.
How many units are required to complete the MA in Communication?
+
A total of 27 units are required for graduation. This includes 6 units from Common Core Courses, 9 units from Concentration Required Courses, and 12 units from Elective Courses.
What is the language of instruction for this program?
+
The provided data does not specify the language of instruction.
How do I apply for the MA in Communication program?
+
Applications are submitted through the university's online application system. You will need to complete the application form and upload supporting documents such as academic transcripts, certificates, and recommendation letters.
Are there scholarships available for international students?
+
Merit-based Admission Scholarships are available for outstanding local and non-local postgraduate entrants. The Hong Kong Jockey Club Chairman’s Scholarship is for Year 1 students with exceptional academic performance.