UNIVERSITY OF YORK · UNITED KINGDOM
MA Social Media and Social Research
Master's · Taught in en
At a glance
12 mo
Duration
—
IELTS
€33k
Tuition / yr
en
Language
Master's
Level
- 1st for research impact in Sociology (REF 2021)Sociology Research Impact
- 4th in the UK for Sociology research (REF 2021)Sociology Research Ranking
- 1 year full-time durationCourse Duration
- Develop skills in digital social researchEmployability Focus
- Critically investigate social media's societal impactCore Focus
- Learn to analyze and interpret social media dataData Analysis Skills
This Master's program focuses on the intersection of social media and social research, offering a critical investigation into the impact of digital technologies on society. You will learn to analyze social media data using a range of sociological research methodologies, understanding both traditional and new methods for large and small-scale data analysis. The course emphasizes developing practical skills that are highly valued by employers across various industries, preparing you for a career in this rapidly evolving field. Teaching is led by world-leading academics in digital technologies research, ensuring you are at the forefront of academic advancements.
Curriculum
The MA Social Media and Social Research program comprises 180 credits, including six 20-credit core modules and a 60-credit independent research dissertation. Modules may be updated to reflect the latest academic research and planning.
- Core Modules
- Understanding Social MediaSOC00003M
- Introduction to Qualitative Methods and Data AnalysisSOC00026M
- Introduction to Quantitative Methods and Data AnalysisSOC00028M
- Social Media, Data and SocietySOC00022M
- Researching Digital LifeSOC00027M
- Advanced Methods in Social ResearchSOC00011M
- Dissertation
- DissertationSOC00009M
Careers
This MA equips you with highly transferable skills in digital social research, making you attractive to employers in a variety of sectors. The program focuses on developing expertise in an in-demand field, enhancing your employability.
- SEO and Social Media Analyst
- Social Media Manager
- Market Researcher
- Data Analyst
- Digital Policy Advisor
- Community Manager
Frequently asked questions
- What are the tuition fees for international students?
- International students studying the MA Social Media and Social Research full-time will pay £28,600 per year in tuition fees.
- What are the academic entry requirements for this programme?
- You will need a good honours degree (minimum 2:1 or equivalent) in Sociology or a related social science subject. Applications are assessed on a case-by-case basis.
- How long does the MA Social Media and Social Research programme take to complete?
- The programme is one year full-time and includes six core modules and a 60-credit independent research dissertation.
- What kind of career opportunities are available after completing this MA?
- Graduates develop highly transferable skills in digital social research, preparing them for roles such as SEO and Social Media Analyst, Social Media Manager, Market Researcher, or Data Analyst.
- Are there any scholarships available for international students?
- International students may be eligible for Chevening Scholarships, or a 10% alumni discount if they are previous University of York undergraduate students. Departmental scholarships may also be available.
- When do applications open for the MA Social Media and Social Research?
- Applications for 2026 entry will open in Autumn. The specific date will be announced on the university's application portal.
Entry requirements
General RequirementA good honours degree (minimum 2:1 or equivalent) in Sociology or a related social science subject.
IELTSSpecific score not provided, but English language ability is required for non-native speakers.
The University accepts a wide range of international qualifications. If you do not meet the direct entry requirements, pathway courses may be available. Applications are considered on a case-by-case basis, and other aspects of your application, such as your personal statement and experience, will be taken into account.
Fees
Tuition (international)£28,600 per year for full-time study.
Tuition (home)£12,500 per year for full-time study.
LivingInformation on living costs is available via a separate guide.
Fee status (UK or International) determines the amount payable. An alumni discount of 10% may be available for previous University of York undergraduate students.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the course. International applicants should also check country-specific requirements.
2. Prepare Supporting DocumentsGather necessary documents including academic transcripts, degree certificates, and proof of English language proficiency.
3. Submit ApplicationApply online via the University of York's application portal. For postgraduate taught courses, this is typically through their central admissions system or specific department portals.
4. Await DecisionThe admissions team will review your application. You may be invited for an interview, although this is not standard for all courses.
5. Accept OfferIf successful, you will receive an offer. You will need to formally accept this offer and meet any conditions, such as providing final transcripts.
6. Arrange Finances and VisaSecure funding for your studies and, if applicable, begin the process for obtaining a student visa.
Scholarships
Chevening ScholarshipsFully funded
York Masters Fee Discount10%
Departmental ScholarshipsVaries
Frequently asked questions
What are the tuition fees for international students?
+
International students studying the MA Social Media and Social Research full-time will pay £28,600 per year in tuition fees.
What are the academic entry requirements for this programme?
+
You will need a good honours degree (minimum 2:1 or equivalent) in Sociology or a related social science subject. Applications are assessed on a case-by-case basis.
How long does the MA Social Media and Social Research programme take to complete?
+
The programme is one year full-time and includes six core modules and a 60-credit independent research dissertation.
What kind of career opportunities are available after completing this MA?
+
Graduates develop highly transferable skills in digital social research, preparing them for roles such as SEO and Social Media Analyst, Social Media Manager, Market Researcher, or Data Analyst.
Are there any scholarships available for international students?
+
International students may be eligible for Chevening Scholarships, or a 10% alumni discount if they are previous University of York undergraduate students. Departmental scholarships may also be available.
When do applications open for the MA Social Media and Social Research?
+
Applications for 2026 entry will open in Autumn. The specific date will be announced on the university's application portal.