
This Master of Arts (MA) program in Strategic Fashion Marketing at the London College of Fashion offers a comprehensive approach to understanding and shaping the fashion industry. It focuses on developing both creative and strategic skills essential for a successful career in fashion marketing and management. The curriculum challenges students to critically examine the current state of the industry and develop innovative solutions to contemporary problems. Through a blend of theoretical knowledge and practical application, students will explore key areas such as business development, brand strategy, consumer insights, digital communications, and global marketing. The course emphasizes a contemporary, industry-informed curriculum designed to foster professional growth and resilience. Students will benefit from regular engagement with industry speakers, collaborative projects with real clients, and partnerships with renowned international institutions. This provides invaluable exposure to new expertise and networking opportunities. The program also integrates UAL's Principles for Climate, Social, and Racial Justice, promoting ethical practices within the fashion business.
The MA Strategic Fashion Marketing course is structured across three blocks, featuring shared units in the first two blocks and culminating in an independent research project. The program aims to provide a deep dive into the strategic aspects of fashion marketing, equipping students with advanced analytical and practical skills.
The MA Strategic Fashion Marketing program has a strong global reputation for preparing graduates for successful careers within the fashion industry. The comprehensive curriculum and industry connections are designed to equip students with the skills and knowledge necessary to excel in various roles.
International applications for 2027/28 entry will open in autumn 2026. Applications for 2026/27 entry are no longer being accepted for international students.
Please refer to the university's fees and funding pages for the most up-to-date information.
Applicants should hold an undergraduate degree in a relevant subject or possess equivalent professional experience. International applications for 2027/28 entry will open in autumn 2026; applications for 2026/27 entry are no longer being accepted for international students.
The program starts in September 2026 and has a duration of 12 months.
Graduates are prepared for successful careers in roles such as Marketing, PR, and Brand Management within the fashion industry.
International students can apply for 2027/28 entry when applications open in Autumn 2026. The application process involves checking entry requirements, preparing documents like academic transcripts and a personal statement, and submitting the application via the UAL admissions portal.
Yes, University of the Arts London offers various merit-based and need-based scholarships. You can find eligible scholarships through the UAL scholarship search tool.