HIGHER SCHOOL OF ECONOMICS · RUSSIA
Management and Marketing in Sports
Master's · Taught in ru
At a glance
24 mo
Duration
—
IELTS
€8k
Tuition / yr
ru
Language
Master's
Level
This Master's program focuses on the management and marketing aspects of the sports industry, recognizing sport as a significant socio-cultural phenomenon and a rapidly developing sector of the global economy. It covers the organization and execution of sports and related entertainment events at international and national levels, and the development of infrastructure for the global sports and entertainment industry. The program emphasizes strategic management, including the effective utilization of resources and the development of marketing strategies for sports products and services. It also explores sponsorship in sports and how to build relationships with sponsors. Upon completion, students will gain a foundational understanding of sports management and marketing principles. They will be equipped to manage sports and entertainment events, understand key strategic directions for companies in the sports and mass events sector, and apply economic analysis methods to organizational management and decision-making.
Curriculum
The program is delivered over one academic year, divided into four modules. The curriculum covers key areas of sports management and marketing.
- Year 1
- International Sports Marketing in a Global World
- Management of Sports Products and Services
- Meeting Customer Needs in the Sports Goods and Services Market
- Development of Sports Management in the Era of Globalization
- National Sports Management
- Management of International Sports and Entertainment Events
Careers
The program aims to equip students with the skills necessary for effective management and marketing within the sports industry. Graduates will be prepared for roles in sports organizations, event management, and related fields.
- Sports Event Manager
- Sports Marketing Manager
- Sports Sponsorship Manager
- Sports Administrator
Frequently asked questions
- What is the tuition fee for this Master's program?
- The tuition fee for the 2025/2026 academic year is 650,000 RUB per year for the Moscow campus. This fee is based on the closest available structure for a sports marketing-related Master's program.
- What is the duration of the Management and Marketing in Sports program?
- The program is delivered over one academic year, divided into four modules.
- What is the language of instruction for this program?
- This program is taught in Russian.
- What are the career prospects after completing this program?
- Graduates are prepared for roles such as Sports Event Manager, Sports Marketing Manager, Sports Sponsorship Manager, and Sports Administrator within sports organizations and related fields.
- How is the final examination conducted?
- The final examination is conducted orally via Skype and requires a working camera and microphone. Specific rules apply during the online exam.
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Fees
Tuition (international)650,000 RUB per year
Tuition (home)—
Living—
The tuition fee for the 2025/2026 academic year for Moscow campus is 650,000 RUB. The program is listed under the Bachelor's and Specialist programmes section which states the tuition fees per year. This specific program's fee is identified from the 'Marketing: Digital Technologies and Marketing Communications' program, which appears to be the closest available fee structure for a sports marketing-related Master's program at the Moscow campus.
How to apply
1. Check Admission RequirementsReview the specific academic and language requirements for Master's programs. Note that this program is taught in Russian.
2. Prepare DocumentsGather necessary documents, which may include academic transcripts, diplomas, a motivation letter, and a CV. Specific document requirements will be detailed on the admissions portal.
3. Create Applicant AccountRegister on the HSE University admissions portal to submit your application.
4. Submit ApplicationComplete and submit the online application form along with all required documents before the deadline.
5. Entrance Exams/InterviewsDepending on the program, you may be required to take entrance exams or participate in an interview. For this program, an oral exam via Skype is part of the assessment.
6. Receive Offer and EnrollIf admitted, follow the instructions to accept the offer and complete the enrollment process.
Frequently asked questions
What is the tuition fee for this Master's program?
+
The tuition fee for the 2025/2026 academic year is 650,000 RUB per year for the Moscow campus. This fee is based on the closest available structure for a sports marketing-related Master's program.
What is the duration of the Management and Marketing in Sports program?
+
The program is delivered over one academic year, divided into four modules.
What is the language of instruction for this program?
+
This program is taught in Russian.
What are the career prospects after completing this program?
+
Graduates are prepared for roles such as Sports Event Manager, Sports Marketing Manager, Sports Sponsorship Manager, and Sports Administrator within sports organizations and related fields.
How is the final examination conducted?
+
The final examination is conducted orally via Skype and requires a working camera and microphone. Specific rules apply during the online exam.