UNIVERSITY OF GLOUCESTERSHIRE · UNITED KINGDOM
Marketing (Advertising and Branding) BA (Hons)
Bachelor's · Taught in en · UCAS N513
At a glance
36 mo
Duration
—
IELTS
€21k
Tuition / yr
en
Language
Bachelor's
Level
- 13th in UK for graduate prospectsGraduate Prospects
- Live agency briefs from brands like BT, Harley-Davidson, Just EatReal-world experience
- CIM AccreditedProfessional Accreditation
- Consumer behaviour lab with eye-tracking technologyAdvanced Facilities
- 12-month industry placements with major brandsPlacement Opportunities
- Student-led consultancy (ThreeSixty)Practical Application
This Bachelor of Arts (Honours) in Marketing with a specialisation in Advertising and Branding is designed to equip you with the strategic and creative skills needed to excel in the dynamic world of marketing. You will learn to understand consumer behaviour, develop persuasive campaigns, and leverage digital channels to build strong brands and drive commercial success. The course blends theoretical knowledge with practical application, preparing you to cut through market noise and influence consumer decisions. The program emphasizes a problem-based learning approach, mirroring the challenges faced in real creative agencies. You will engage with live briefs from national and international brands, utilise industry-standard tools in a consumer behaviour lab, and gain hands-on experience through student-led consultancy projects. This comprehensive approach ensures you develop a robust portfolio and are ready to make a tangible impact upon graduation. Graduates will be prepared for various roles in advertising, branding, public relations, media planning, and digital content creation. The course's strong industry links and CIM accreditation provide a competitive edge, enabling you to shape compelling brand narratives and pursue leadership opportunities in the global marketplace.
Curriculum
The curriculum is structured to provide a foundational understanding in the first year, shifting towards practical application and rigorous analysis in the second and third years. Teaching is dynamic, incorporating seminars, industry guest speakers, and problem-based learning scenarios.
- Year 1
- Introduction to Marketing SystemsBM4115
- Year 2
- Year 3
Careers
Graduates are prepared for immediate entry into roles such as brand manager, advertising account executive, or creative strategist. The degree opens doors to careers in public relations, media planning, and digital content creation, where strategic thinking has a significant commercial impact.
- Brand Manager
- Advertising Account Executive
- Creative Strategist
- Public Relations Specialist
- Media Planner
- Digital Content Creator
Entry requirements
UCAS Tariff Points112 points from Level 3 qualifications (e.g., A-levels: BBC, BTEC: DMM, T-level: Merit)
GCSEEnglish Language/Literature and Maths at grade 4/C or above
Foundation Year OptionLower entry requirements (e.g., 48 UCAS points: EE at A-level, PP at BTEC)
IELTS or equivalentNot specified
Mature students (21+) may have different requirements and are assessed on an individual basis. Access to Higher Education Diplomas are accepted. International students must meet country-specific entry requirements and English language proficiency. Pre-sessional English programmes are available.
Fees
Tuition (international)£17,950 per year (for Sept 2026 start, subject to increase in subsequent years)
Tuition (home)£9,790 per year (for Sept 2026 start, subject to increase in subsequent years)
LivingNot specified
Tuition fees cover most course costs. Additional costs may include specialist equipment, materials, professional memberships, field trips, books, and stationery. Refer to the university's 'Budgeting at uni' guide for more information.
How to apply
1. Contact AdmissionsIf you do not meet the standard entry requirements or have questions, contact the admissions team via phone (03330 432 414) or email (admissions@glos.ac.uk).
2. Apply via ClearingFor September 2026, 2027, or 2028 entry, places are available through Clearing. You can initiate the application process by clicking the 'Apply for this course' link.
3. Consider Foundation YearIf you require a lower entry threshold, opt for the 'with foundation year' study option when applying.
Accreditation
Chartered Institute of Marketing (CIM)