LINDENWOOD UNIVERSITY · UNITED STATES
Marketing: Advertising Emphasis (BA/BS)
Bachelor's · Taught in en
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- BA: 75-77 credits, BS: 81-87 creditsCredit Hours
- BA vs BS curriculum choiceProgram Structure
- Creative advertising, consumer behavior, audience analysisKey Topics
Lindenwood University offers both a Bachelor of Arts (BA) and a Bachelor of Science (BS) in Marketing with an Advertising Emphasis. The BA program requires 75-77 credit hours, while the BS program requires 81-87 credit hours of business-related courses and electives, in addition to a general education core. The key difference lies in the core curriculum: a BA offers a more diverse core, while a BS provides a more concentrated focus within the subject area. Both programs delve into essential advertising topics such as creative concepts, consumer behavior, and contemporary audience analysis.
Careers
Graduates with an Advertising Emphasis in Marketing are prepared for a variety of roles within the advertising and marketing industries.
- Advertising Specialist
- Marketing Coordinator
- Brand Manager
- Media Planner
- Account Executive
Frequently asked questions
- What are the entry requirements for international students?
- International applicants must complete secondary education, possess a High School Diploma, and provide official academic transcripts. Evidence of English language proficiency and financial documentation are also required.
- What is the duration and credit requirement of the Marketing: Advertising Emphasis program?
- The Bachelor of Arts (BA) program requires 75-77 credit hours, while the Bachelor of Science (BS) program requires 81-87 credit hours. Both are bachelor's degrees.
- What is the difference between the BA and BS in Marketing with an Advertising Emphasis?
- The BA offers a more diverse general education core, while the BS provides a more concentrated focus within the business subject area. Both programs cover essential advertising topics like creative concepts and consumer behavior.
- How do international students apply to this program?
- International students should submit an online application, official academic transcripts, proof of English proficiency, and financial documentation. Standardized test scores (SAT/ACT) and recommendation letters may also be required.
- What career opportunities are available after graduating from this program?
- Graduates are prepared for roles such as Advertising Specialist, Marketing Coordinator, Brand Manager, Media Planner, and Account Executive within the advertising and marketing industries.
Entry requirements
High School DiplomaCompletion of secondary education is required for admission.
Specific academic requirements for international students may vary. Please refer to the admissions section for detailed information.
Fees
Tuition (international)Please refer to the official Lindenwood University tuition and fees schedule for the most current international student rates.
Tuition (home)Please refer to the official Lindenwood University tuition and fees schedule for the most current domestic student rates.
LivingEstimated living costs for students in the United States can vary significantly based on lifestyle and location. Please consult the university's housing and student services for estimates.
Tuition and fees are subject to change. It is recommended to check the official university website for the most up-to-date financial information.
How to apply
1. Submit ApplicationComplete the online application form for undergraduate admissions.
2. Provide Academic TranscriptsSubmit official transcripts from all previously attended secondary and post-secondary institutions.
3. Meet English Proficiency RequirementsProvide evidence of English language proficiency (e.g., TOEFL, IELTS scores) if your native language is not English.
4. Submit Test ScoresInclude standardized test scores (e.g., SAT/ACT) if required by the admissions committee.
5. Financial DocumentationProvide documentation of financial support to cover tuition, fees, and living expenses.
6. Personal Essay/StatementSome programs may require a personal essay or statement of purpose.
7. Recommendation LettersLetters of recommendation may be requested.
Accreditation
The Plaster College of Business and Entrepreneurship is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Frequently asked questions
What are the entry requirements for international students?
+
International applicants must complete secondary education, possess a High School Diploma, and provide official academic transcripts. Evidence of English language proficiency and financial documentation are also required.
What is the duration and credit requirement of the Marketing: Advertising Emphasis program?
+
The Bachelor of Arts (BA) program requires 75-77 credit hours, while the Bachelor of Science (BS) program requires 81-87 credit hours. Both are bachelor's degrees.
What is the difference between the BA and BS in Marketing with an Advertising Emphasis?
+
The BA offers a more diverse general education core, while the BS provides a more concentrated focus within the business subject area. Both programs cover essential advertising topics like creative concepts and consumer behavior.
How do international students apply to this program?
+
International students should submit an online application, official academic transcripts, proof of English proficiency, and financial documentation. Standardized test scores (SAT/ACT) and recommendation letters may also be required.
What career opportunities are available after graduating from this program?
+
Graduates are prepared for roles such as Advertising Specialist, Marketing Coordinator, Brand Manager, Media Planner, and Account Executive within the advertising and marketing industries.