Marketing and Events Management BA (Hons)

This practical degree blends core marketing principles with event management expertise. You will learn to create and manage a variety of events, from festivals to conferences, while developing a strong understanding of marketing strategy and communication. The course emphasizes hands-on experience, including planning and executing your own events, and offers opportunities for professional placements to boost your CV and career prospects. You'll emerge with the skills and experience needed to succeed in a dynamic career in marketing and events.

Curriculum

The course structure is designed to build your knowledge and skills progressively over three years, with an optional work placement year. You will engage in a blend of theoretical learning and practical application.

1. Year 1
   • Marketing in a Digital World
   • Building Professional and Academic Skills for Success
   • Developing and Planning Experiences
   • Delivering Experiences of Tourism, Hospitality and Events
   • The Experience Economy
2. Year 2
   • Sustainable Event Planning
   • Digital Marketing and Communications
3. Year 3 (Optional Placement)
4. Year 4 (or final year without placement)
   • Marketing Strategy Development, Implementation and Evaluation
   • Events Industry Trends
   • Dissertation (Marketing or Events focus)

Careers

Graduates are well-prepared for a range of careers in the marketing and events industries. The course emphasizes practical skills and industry connections to facilitate your career launch.

• Marketing Assistant/Manager
• Event Coordinator/Manager
• Brand Manager
• Public Relations Officer
• Digital Marketer
• Campaign Manager
• Sponsorship Coordinator
• Festival Organizer