Marketing and Management with Psychology BSc (Hons)

This BSc (Hons) degree offers a unique blend of marketing, management, and psychology, providing a distinct perspective on business and consumer behaviour. You will develop a strong foundation in marketing strategy, international marketing, digital marketing, and marketing analytics, while also gaining an understanding of brand and new product management. The psychology component will equip you with insights into consumer behaviour and human motivation, essential for success in today's global marketplace. The course prepares you for a wide range of marketing and management careers.

Curriculum

This is a major/minor course, allowing you to specialise in your chosen subject (75% of your study) while exploring an additional area (25% of your study). The curriculum is designed to provide a solid grounding in core subjects and offer flexibility through optional modules. Modules are subject to change and may be grouped.

1. Year 1
   • Digital, Data and Decision-Making SkillsN/A
   • Introduction to EconomicsN/A
   • Psychology of Child DevelopmentN/A
   • Sustainable Business ManagementN/A
   • Business School Career PreparationN/A
   • Introduction to AccountingN/A
   • Introduction to MarketingN/A
   • Principles of Organisational Behaviour and Human Resource ManagementN/A
   • Social Psychology and Individual DifferencesN/A
2. Year 2
   • Biological PsychologyN/A
   • Consumer BehaviourN/A
   • Marketing ManagementN/A
   • Marketing ResearchN/A
   • Marketing Analytics and MetricsN/A
   • Psychology of Cognitive ProcessesN/A
   • Design Thinking, Creativity & Innovation (Option)N/A
   • Leading Groups and Teams (LEAD) (Option)N/A
   • Managing Projects and Technologies for Marketing Students (Option)N/A
   • Marketing Communication and Video Production (Option)N/A
   • Organisational Psychology (Option)N/A
   • People, Purpose and Performance (Option)N/A

Careers

This degree prepares you for a variety of marketing and management roles in diverse industries. You will gain skills applicable to managing customer relationships, launching new products, and working with global brands.

• Brand management
• Advertising
• Communications
• Market research
• Marketing strategy
• International marketing
• Digital marketing
• Marketing analytics
• New product management

Frequently asked questions

What are the entry requirements for the Marketing and Management with Psychology BSc (Hons)?

The academic entry requirement is ABB-BBB at A-level. International students must also meet the English language requirement of IELTS 6.5 overall, with at least 6.0 in each component.

What is the tuition fee for international students?

Information on international tuition fees is available on the University of Sussex fees and funding pages. International students may be required to pay a tuition fee deposit.

How do I apply for this programme?

Applications for this undergraduate degree are typically managed through UCAS. You will need to submit your application online, provide supporting documents such as transcripts and certificates, and respond to any offers received.

What career paths can I pursue after graduating from this programme?

This degree prepares you for roles in brand management, advertising, communications, market research, marketing strategy, international marketing, digital marketing, marketing analytics, and new product management.

Is this programme accredited?

Yes, the University of Sussex Business School is EQUIS and AMBA-accredited, and the course is accredited by The Chartered Institute of Marketing (CIM).