Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

This Bachelor of Science (BSc Hons) degree offers a unique blend of marketing, management, and psychology. It provides a comprehensive understanding of business principles while delving into the psychological factors that influence consumer behaviour. The course is designed to equip you with the skills needed to succeed in the global marketplace, with a focus on developing expertise in areas like marketing strategy, international marketing, digital marketing, and market research. By integrating psychological insights, you'll gain a distinct perspective on why consumers behave the way they do, enabling you to craft more effective marketing and management approaches. The curriculum also covers foundational business subjects such as economics, accounting, and organisational behaviour, ensuring a well-rounded education. You'll have opportunities to tailor your studies through optional modules, explore contemporary issues in marketing and entrepreneurship, and benefit from the guidance of academic success advisors to enhance your study skills.

Curriculum

This course combines core marketing, management, and psychology modules. You will study a major subject (taking up 75% of your time) and a minor subject (taking up 25%). The curriculum includes a professional placement year opportunity. Core modules provide a solid foundation, while options allow for specialization. Modules are subject to change based on student feedback and research.

1. Year 1
   • Digital, Data and Decision-Making Skills
   • Introduction to Economics
   • Psychology of Child Development
   • Sustainable Business Management
   • Business School Career Preparation
   • Introduction to Accounting
   • Introduction to Marketing
   • Principles of Organisational Behaviour and Human Resource Management
   • Social Psychology and Individual Differences
2. Year 2
   • Biological Psychology
   • Consumer Behaviour
   • Marketing Management
   • Marketing Research
   • Marketing Analytics and Metrics
   • Psychology of Cognitive Processes
3. Year 3 (Placement Year)
4. Year 4

Careers

This course prepares you for a variety of marketing and management careers by combining theoretical knowledge with practical application and psychological insights. The optional professional placement year offers valuable industry experience. You will develop skills to work in roles related to brand management, advertising, communications, and market research.

• Brand Management
• Advertising
• Communications
• Market Research
• Marketing Strategy
• International Marketing
• Digital Marketing
• New Product Management

Frequently asked questions

What are the academic entry requirements for this programme?

The typical A-level requirement is ABB-BBB. If you are presenting other qualifications, please check the University of Sussex website for equivalencies.

What are the English language requirements for international students?

You need an IELTS score of 6.0 overall, with at least 6.0 in each component. Other English language qualifications may be accepted, or you can take a pre-sessional English course.

How do I apply for this programme?

Applications are made through UCAS (Universities and Colleges Admissions Service) for undergraduate courses. You will need to check the entry requirements and submit supporting documents.

What is the duration of the programme?

This is a four-year full-time programme, which includes an optional professional placement year.

What are the tuition fees and living costs?

Information on tuition fees and living costs is not specified on the program page. International Masters students may be required to pay a tuition fee deposit.

What are the career prospects after completing this degree?

This course prepares you for roles in brand management, advertising, communications, market research, and marketing strategy. The placement year offers valuable industry experience.