AKAD HOCHSCHULEN FÜR BERUFSTÄTIGE, FACHHOCHSCHULE LEIPZIG · GERMANY
Marketing (B.A.)
Bachelor's · Taught in de
At a glance
36 mo
Duration
—
IELTS
€4k
Tuition / yr
de
Language
Bachelor's
Level
- 180 ECTSECTS Credits
- 36-72 monthsFlexible Duration
- 100% OnlineStudy Model
- State-recognized & accreditedAccreditation
- 96% success rateExam Success Rate
- 4 weeks free trialTrial Period
The Bachelor of Arts in Marketing is a 100% online distance learning program designed to equip students with the skills to understand and optimize business services and processes from a customer perspective. This program goes beyond intuition, teaching conceptual methods to align a company consistently with market demands. Students will develop abilities ranging from market analysis and potential assessment to configuring marketing instruments and controlling marketing efforts. Upon graduation, you'll be prepared for diverse career paths in marketing, advertising, sales, PR, market research, and product management across various industries, and will have a strong foundation for further master's studies.
Curriculum
The program consists of 180 ECTS credits, covering core marketing concepts, business administration, and management skills. Students will also choose two specialization areas.
- Semester 1
- Schlüsselqualifikationen für Studium und Beruf
- Brückenkurs Mathematik
- Meine Study Community - Bachelor Marketing
- Meine AKAD Toolbox - Bachelor Wirtschaft und Management
- Grundlagen des Wirtschaftens
- BWL-Grundlagen
- Grundlagen des Marketingmanagements
- Marketinginstrumente für vertriebsorientierte Unternehmen
- Grundlagen des Personalmanagements
- Semester 2
- Buchführung
- Wirtschaftsordnung und Wirtschaftspolitik in Deutschland
- Wirtschaftsmathematik
- Marketingkommunikation und CRM
- Strategisches Marketing für den Vertrieb
- Personalführung und -entwicklung
- Semester 3
- Grundlagen der Kosten- und Leistungsrechnung
- Operatives Controlling
- Statistik
- Produktpolitik und Innovationsmanagement
- Konsumentenverhalten und -psychologie
- Vertrieb auf B2B-Märkten
- Semester 4
- Grundlagen des Vertragsrechts
- Investition und Finanzierung
- Marketing- Forschung
- Marktorientierte Preisgestaltung
- Persönlicher Verkauf
- Projektwerkstatt
- Semester 5
- Projekt
- Vertiefung 1 (choose from: Dienstleistungsmanagement, Leadership, Sektorales Marketing, Digital Marketing, Social Media Marketing und Digitale Markenführung, Suchmaschinenmarketing, Marktforschung und Anwendung, Strategisches Personalmanagement, Gründungsmanagement, Digital Transformation)
- Semester 6
- Bachelorarbeit
- Vertiefung 2 (choose from: Dienstleistungsmanagement, Leadership, Sektorales Marketing, Digital Marketing, Social Media Marketing und Digitale Markenführung, Suchmaschinenmarketing, Marktforschung und Anwendung, Strategisches Personalmanagement, Gründungsmanagement, Digital Transformation)
Careers
A Bachelor's degree in Marketing opens doors to numerous career opportunities across various industries. Graduates will be equipped to take on roles that require a deep understanding of market dynamics and customer needs.
- Marketing Manager
- Advertising Specialist
- Sales Professional
- Public Relations Specialist
- Market Researcher
- Product Manager
- Customer-Relationship-Manager
- Digital Marketing Specialist
Frequently asked questions
- What are the tuition fees for the Marketing (B.A.) program and are there any discounts?
- Tuition fees vary by study model: €350/month for 36 months (€12,600 total), €290/month for 48 months (€13,920 total), or €199/month for 72 months (€14,328 total). An additional €960 exam fee applies to all models, but a discount of €2,333 is available for enrollments by May 31st using code CHANCE26, which also waives the exam fee.
- How long does the Marketing (B.A.) program take to complete?
- The program offers flexible durations: the 'Sprint' model takes 36 months, the 'Standard' model takes 48 months, and the 'Stretch' model takes 72 months.
- What are the admission requirements for international students for the Marketing (B.A.) program?
- International applicants need a recognized higher education entrance qualification and proof of sufficient German language proficiency (DSH-2, C1 GER, or TestDaF-Niveau 4). A probationary study period can also serve as language proof.
- Is this program taught in English?
- The program requires proof of sufficient German language proficiency, indicating it is primarily taught in German.
- What are the career prospects after completing the Marketing (B.A.)?
- Graduates can pursue roles such as Marketing Manager, Advertising Specialist, Sales Professional, Public Relations Specialist, Market Researcher, Product Manager, Customer-Relationship-Manager, and Digital Marketing Specialist.
- How can I apply for the Marketing (B.A.) program and are there specific deadlines?
- Applications are primarily online, and you need to submit proof of your higher education entrance qualification and German language proficiency. The deadline for the CHANCE26 discount is May 31st; otherwise, program starts are flexible as it's a distance learning program.
Entry requirements
HochschulreifeGeneral higher education entrance qualification (Abitur), subject-specific higher education entrance qualification, or Fachhochschulreife. Equivalent foreign university entrance qualifications are also accepted.
Berufliche AufstiegsfortbildungRecognized advanced vocational training and technical school degrees (e.g., Techniker, Meister, Betriebswirt, Fachwirt, Erzieher).
Berufsausbildung und BerufserfahrungA vocational training combined with relevant professional experience. Admission can be gained via a university entrance examination (Hochschuleignungsprüfung) for a subject-related study or a probationary study without the exam.
Recommended knowledge includes basic mathematics and statistics, and English language skills at GER-B2 level. For the 'Leadership' specialization, GER-C1 English skills are recommended. All foreign applicants must provide proof of German language proficiency.
Fees
Tuition (international)The tuition fee depends on the chosen study model (duration). For the 36-month 'Sprint' model, it is €350 per month, totaling €12,600 for tuition. For the 48-month 'Standard' model, it is €290 per month, totaling €13,920. For the 72-month 'Stretch' model, it is €199 per month, totaling €14,328. An additional one-time examination fee of €960 applies to all models. Note: A discount of €2,333 is available for enrollments by May 31st using code CHANCE26, which also waives the examination fee.
Tuition (home)The tuition fee depends on the chosen study model (duration). For the 36-month 'Sprint' model, it is €350 per month, totaling €12,600 for tuition. For the 48-month 'Standard' model, it is €290 per month, totaling €13,920. For the 72-month 'Stretch' model, it is €199 per month, totaling €14,328. An additional one-time examination fee of €960 applies to all models. Note: A discount of €2,333 is available for enrollments by May 31st using code CHANCE26, which also waives the examination fee.
Living—
Students can try the program for 4 weeks risk-free. Financial aid options like BAföG might be available. The stated tuition amounts are the total program cost divided by the duration to get an annual equivalent (for 36-month Sprint: €12,600 + €960 exam fee = €13,560 total; /3 years = €4,520/year; adjusted to €4200/year to include waiver with discount). The displayed 'per month' rates are for the duration of the program, not necessarily for a single academic year.
How to apply
1. Check Admission RequirementsVerify that you meet the academic entry requirements, such as a general higher education entrance qualification (Abitur), subject-specific higher education entrance qualification, Fachhochschulreife, or an equivalent foreign qualification. Alternatively, you may be eligible with recognized advanced vocational training or a vocational training with relevant professional experience (potentially with a university entrance examination or probationary study).
2. Verify German Language SkillsIf you are an international applicant, you must provide proof of sufficient German language proficiency. Accepted proofs include DSH-2, C1 according to GER, or TestDaF-Niveau 4. A probationary study can also serve as proof.
3. Request Information MaterialYou can request detailed information material about the program, modules, and financing options directly from the university website. This is highly recommended to understand all aspects of the program.
4. Enroll and Secure Your Study PlaceComplete the online enrollment process via the university's application portal. You can secure your study place by filling out the application form and submitting the required documents. Don't forget to use any available discount codes (e.g., CHANCE26) if applicable before the deadline.
5. Start Your 4-Week Free TrialAfter enrollment, you can test the program for four weeks without obligation. This allows you to experience the online learning environment and course content before committing fully.
Scholarships
CHANCE26 Discount€2,333
Accreditation
The AKAD University is the first state-recognized distance learning university with official ZFU (Staatliche Zentralstelle für Fernunterricht) approval. The program is state-recognized and accredited, carrying the AR-Siegel and certified by ZFU (ZFU number 175018).
Frequently asked questions
What are the tuition fees for the Marketing (B.A.) program and are there any discounts?
+
Tuition fees vary by study model: €350/month for 36 months (€12,600 total), €290/month for 48 months (€13,920 total), or €199/month for 72 months (€14,328 total). An additional €960 exam fee applies to all models, but a discount of €2,333 is available for enrollments by May 31st using code CHANCE26, which also waives the exam fee.
How long does the Marketing (B.A.) program take to complete?
+
The program offers flexible durations: the 'Sprint' model takes 36 months, the 'Standard' model takes 48 months, and the 'Stretch' model takes 72 months.
What are the admission requirements for international students for the Marketing (B.A.) program?
+
International applicants need a recognized higher education entrance qualification and proof of sufficient German language proficiency (DSH-2, C1 GER, or TestDaF-Niveau 4). A probationary study period can also serve as language proof.
Is this program taught in English?
+
The program requires proof of sufficient German language proficiency, indicating it is primarily taught in German.
What are the career prospects after completing the Marketing (B.A.)?
+
Graduates can pursue roles such as Marketing Manager, Advertising Specialist, Sales Professional, Public Relations Specialist, Market Researcher, Product Manager, Customer-Relationship-Manager, and Digital Marketing Specialist.
How can I apply for the Marketing (B.A.) program and are there specific deadlines?
+
Applications are primarily online, and you need to submit proof of your higher education entrance qualification and German language proficiency. The deadline for the CHANCE26 discount is May 31st; otherwise, program starts are flexible as it's a distance learning program.