UNIVERSITY OF GLOUCESTERSHIRE · UNITED KINGDOM
Marketing BA (Hons)
Bachelor's · Taught in en · UCAS N508
At a glance
36 mo
Duration
—
IELTS
€12k
Tuition / yr
en
Language
Bachelor's
Level
- 13th in the UK for graduate prospects (Complete University Guide 2026)Graduate Prospects Ranking
- Accredited by the Chartered Institute of Marketing (CIM)Professional Accreditation
- Consumer behaviour lab with industry-standard technologySpecialised Facilities
- Opportunities for 12-month industry placements with major brandsIndustry Placements
- Flexibility to specialise in areas of interestCurriculum Flexibility
- Problem-based learning approachTeaching Methodology
This Bachelor of Arts (Honours) in Marketing provides a practical, hands-on approach to the field, equipping you with strategic knowledge and an understanding of consumer psychology. You will learn to apply research skills through live briefs and gain the versatility needed to excel as a marketing professional. The course aims to prepare you to shape brand communication, drive innovation, and make a significant impact in the dynamic world of marketing. You will develop skills in defining strategies, understanding market environments, and managing brands to enhance business performance or achieve social change, underpinned by a strong foundation in professional practice and academic concepts.
Curriculum
The curriculum focuses on providing a deep understanding of the marketing function, progressing to rigorous analysis and application in real-world scenarios. Teaching is dynamic, incorporating seminars and guest speakers, and utilizes a problem-based learning approach. Students can tailor their studies through module choices as their professional interests evolve.
- Year 1
- Analysis of the organisation and its stakeholdersBM4115
- Marketing principles and social media
- Consumer behaviour and analysis
- Year 2
- Year 3
Careers
Graduates will possess the skills and knowledge to immediately thrive in various roles. The course offers a distinct advantage through its practice-oriented curriculum and strong industry links, combining academic research with commercial application. This opens doors to exciting leadership roles where graduates can shape the future of brand communications.
- Brand Manager
- Marketing Executive
- Social Media Specialist
- Account Manager
- Sales
- Advertising
Entry requirements
UCAS Tariff Points112
A-LevelBBC
BTECDMM
T-LevelMerit
Foundation Year (typical offer)48 UCAS tariff points (e.g., EE at A-level or PP at BTEC)
IELTS or equivalent
GCSE in English Language/Literature and Maths at grade 4/C or above are usually required. Applications are welcomed from mature students (aged 21+) who may not have traditional academic qualifications but may still need to meet some entry requirements. International entry requirements vary by country. Pre-sessional English programmes are available.
Fees
Tuition (international)£9,790 per year
Tuition (home)£9,790 per year
Living—
Tuition fees are for the first year of study only and are subject to increase in subsequent years. Additional costs may include specialist equipment, materials, professional memberships, field trips, or placements. Everyday student costs like printing, books, and stationery should also be budgeted for.
How to apply
1. Contact AdmissionsCall the Clearing call centre on 03330 432 414 (Monday to Friday, 9am - 5pm) for available courses and to discuss your options.
2. Apply OnlineIf a place is available, you will be guided on how to apply through the university's online application system.
Accreditation
Chartered Institute of Marketing (CIM)