The Bachelor of Science in Marketing program at Young Harris College prepares students for careers in marketing or for further graduate studies. The curriculum focuses on understanding customer demand, building brand appeal, and enhancing customer satisfaction. Graduates will be equipped to manage brand image, analyze customer behavior, and oversee digital and traditional media promotions.
The program requires 120 credit hours, including General Education courses, electives, and specific program courses. Key courses explore consumer behavior and its influencing factors.
Graduates are prepared for entry-level marketing roles such as brand management, customer analysis, and media promotion, or to pursue advanced degrees.
Please refer to the admissions section for specific international applicant requirements.
Young Harris College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Applicants must have completed secondary education, typically with a High School Diploma or equivalent. The program also requires general education courses, including MATH 1113.
The program requires a total of 120 credit hours to complete. This includes General Education courses, electives, and 45 specific program course hours.
Prospective students can apply online through the Young Harris College 'Apply Now' portal. You can also request more information via the 'Request Info' link or visit the campus.
Graduates are prepared for entry-level marketing roles such as Brand Manager, Customer Analyst, and Media Promoter. The program also prepares students for further graduate studies.