UNIVERSITY OF SOUTHAMPTON · UNITED KINGDOM
Marketing BSc (Hons)
Bachelor's · Taught in en
At a glance
36 mo
Duration
6.5
IELTS
€25k
Tuition / yr
en
Language
Bachelor's
Level
- 3 yearsDuration
- BSc (Hons)Degree Type
- EnglishLanguage of Instruction
- 6.5 IELTSEnglish Requirement
This BSc (Hons) Marketing degree at the University of Southampton offers a comprehensive understanding of marketing principles and practices. You will explore consumer behaviour, market research, branding, digital marketing, and strategic marketing planning. The course is designed to equip you with the analytical and creative skills needed to succeed in the dynamic world of marketing. Throughout the program, you will engage with real-world case studies and develop practical skills through group projects and presentations. The university fosters a supportive learning environment with access to industry insights and networking opportunities. Graduates are prepared for a wide range of careers in marketing, advertising, public relations, and brand management.
Curriculum
The curriculum is structured to provide a progressive learning experience, covering foundational marketing concepts in the initial year and moving towards more specialized and strategic topics in subsequent years. Students will develop a strong theoretical understanding complemented by practical application through various assessment methods.
- Year 1
- Introduction to Marketing
- Consumer Behaviour
- Marketing Research Methods
- Business Economics
- Year 2
- Branding and Advertising
- Digital Marketing
- Marketing Strategy
- International Marketing
- Year 3
- Advanced Marketing Topics
- Marketing Project/Dissertation
- Services Marketing
- Sales Management
Careers
Graduates from the Marketing BSc (Hons) program are well-prepared for a diverse range of career opportunities within the marketing and business sectors. The program develops skills applicable to various roles, enabling graduates to contribute effectively to organizations.
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Account Executive
- Public Relations Officer
- Sales Manager
- Social Media Manager
Frequently asked questions
- What are the English language requirements for international students?
- You will need an IELTS score of 6.5 overall. Specific requirements for your qualification can be found on individual course pages or by contacting the admissions team.
- What is the tuition fee for international students for this programme?
- The tuition fee for international students is £21,300 per year. Tuition fees are subject to annual review, so please refer to the university's fee schedule for the most up-to-date information.
- How long is the Marketing BSc (Hons) programme?
- This is a 3-year Bachelor of Science with Honours degree programme.
- What are the career prospects after graduating from the Marketing BSc (Hons) programme?
- Graduates are prepared for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Public Relations Officer.
- How do I apply for this programme?
- Most undergraduate applications are made through UCAS. You will need to research courses, check entry requirements, prepare your documents, and submit your application before the UCAS deadline, typically in January.
Entry requirements
GCE A levelsSpecific grades are course-dependent and can be found on individual course pages. Combinations of qualifications are accepted.
International Baccalaureate DiplomaSpecific grades are course-dependent and can be found on individual course pages.
Other European and International QualificationsAccepted, with specific requirements detailed on individual course pages.
IELTS6.5 overall
The university accepts a wide range of qualifications. For specific requirements related to your qualification, please check the individual course page or contact the admissions team. The Extended Project Qualification (EPQ) may be considered towards entry criteria for certain courses.
Fees
Tuition (international)£21,300 per year
Tuition (home)£9,250 per year
LivingEstimated £12,700 per year
Tuition fees are subject to annual review. International students should refer to the university's fee schedule for the most up-to-date information.
How to apply
1. Research CoursesExplore available undergraduate courses on the university website to find a program that matches your interests and career goals.
2. Check Entry RequirementsReview the specific academic and English language requirements for your chosen course. Ensure you meet the minimum IELTS score or equivalent.
3. Prepare Application DocumentsGather necessary documents, including transcripts, certificates, English language test results, and a personal statement.
4. Apply via UCASMost undergraduate applications are made through UCAS (Universities and Colleges Admissions Service). Complete the online application form and submit it before the UCAS deadline.
5. Await DecisionThe university will assess your application. You will receive an offer (conditional or unconditional) or a rejection.
6. Accept OfferIf you receive an offer, follow the instructions to accept it by the specified deadline.
7. Arrange Visa and AccommodationOnce your offer is accepted, begin the process of applying for a student visa and securing accommodation.
Frequently asked questions
What are the English language requirements for international students?
+
You will need an IELTS score of 6.5 overall. Specific requirements for your qualification can be found on individual course pages or by contacting the admissions team.
What is the tuition fee for international students for this programme?
+
The tuition fee for international students is £21,300 per year. Tuition fees are subject to annual review, so please refer to the university's fee schedule for the most up-to-date information.
How long is the Marketing BSc (Hons) programme?
+
This is a 3-year Bachelor of Science with Honours degree programme.
What are the career prospects after graduating from the Marketing BSc (Hons) programme?
+
Graduates are prepared for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Public Relations Officer.
How do I apply for this programme?
+
Most undergraduate applications are made through UCAS. You will need to research courses, check entry requirements, prepare your documents, and submit your application before the UCAS deadline, typically in January.