FALMOUTH UNIVERSITY · UNITED KINGDOM
Marketing Communications BA(Hons)
Bachelor's · Taught in en · UCAS N592/FY33/PY50
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- CIM AccreditedAccreditation by The Chartered Institute of Marketing
- Industry-Ready SkillsFocus on creative problem-solving, strategic planning, and hands-on campaign creation.
- Emerging TechnologiesExploration of new marketing technologies and AI's impact.
- Portfolio DevelopmentBuilding a strong portfolio through industry-aligned briefs and projects.
- Professional NetworkOpportunities to connect with guest speakers and industry professionals.
- Optional Placement YearGain professional experience with an optional placement after your second or third year.
This BA(Hons) Marketing Communications degree offers a creative and strategic approach to understanding and practicing marketing. You will develop essential skills in campaign creation, copywriting, strategic planning, and pitching, while also exploring the ethical and sustainable aspects of modern marketing. The course emphasizes hands-on experience through industry-aligned briefs and collaborative studio work, preparing you for the fast-paced digital industry. You'll learn to leverage new and emerging marketing technologies, including generative AI, and gain insights from guest lectures and industry professionals. The curriculum focuses on building a strong portfolio of work, equipping you with the confidence and practical skills needed for immediate entry into the industry.
Curriculum
The Marketing Communications BA(Hons) is typically a three-year full-time program. A four-year option is available with an Integrated Foundation Year or a professional placement year. The curriculum progresses from foundational concepts to advanced strategic application, with a focus on practical skills and industry relevance.
- Year One
- Year Two
- Social Media and Digital Cultures
- Creating Brands
- Behaviour Change for Good
- Campaigns
- Digital Marketing Consultancy
- Year Three
- Major Project - Development
- Advanced Campaigns
Careers
Graduates are well-equipped for a variety of roles within the marketing and communications industry. The course prepares you to enter agency or in-house positions, focusing on developing essential employability skills and a strong professional network.
- Marketing Communications Practitioner
- Campaign Manager
- Digital Marketing Specialist
- Brand Strategist
- Content Creator
- Account Executive
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Fees
Tuition (international)Please refer to the university's official fees page for current international tuition fees.
Tuition (home)Please refer to the university's official fees page for current home/domestic tuition fees.
LivingEstimated living costs are not detailed on the program page. Please consult the university's cost of living information.
Tuition fees and living costs for international students are subject to change and should be verified directly with Falmouth University.
How to apply
1. Check Entry RequirementsReview the academic and English language entry requirements for the BA(Hons) Marketing Communications degree.
2. Prepare Your ApplicationGather necessary documents, including academic transcripts, certificates, and potentially a personal statement or portfolio, depending on specific course requirements.
3. Apply OnlineSubmit your application through the university's online application system or via UCAS if applicable. Ensure all required information is accurately provided.
4. Attend Interviews or Assessments (if required)Some courses may require an interview or specific assessment as part of the application process.
5. Await OfferOnce your application is reviewed, you will receive an offer (conditional or unconditional) or be informed if your application was unsuccessful.
6. Accept Offer and Complete EnrolmentIf you receive an offer, follow the instructions to accept it and complete the enrollment process before the specified deadlines.
Accreditation
Chartered Institute of Marketing (CIM)