Marketing - Digital Engagement Strategy

This program focuses on developing a deep understanding of digital marketing principles and strategies. It aims to equip students with the skills needed to manage and execute digital engagement campaigns across various online platforms. The curriculum is designed to provide practical knowledge and hands-on experience in areas crucial for success in today's digital landscape. Students will learn to analyze market trends, understand consumer behavior online, and leverage digital tools for effective communication and brand building. The program emphasizes the strategic application of digital channels to achieve business objectives and enhance customer relationships. Graduates will be prepared for roles in digital marketing, social media management, content strategy, and online advertising.

Curriculum

The curriculum covers key aspects of digital marketing over three semesters.

1. Semester 1
   • Introduction to Digital Marketing
   • Social Media Marketing
   • Content Marketing Strategy
2. Semester 2
   • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
   • Digital Advertising and Analytics
   • Email Marketing and Automation
3. Semester 3
   • Digital Engagement Strategy and Campaign Management
   • Mobile Marketing and Emerging Technologies
   • Project Management in Digital Marketing

Careers

Graduates of the Marketing - Digital Engagement Strategy program are prepared for a variety of roles in the digital marketing field.

• Digital Marketing Coordinator
• Social Media Manager
• Content Strategist
• Digital Advertising Specialist
• Online Campaign Manager
• Digital Engagement Specialist