CENTENNIAL COLLEGE · CANADA
Marketing - Digital Engagement Strategy (Optional Co-op)
Certificate · Taught in en · UCAS 2849
At a glance
12 mo
Duration
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IELTS
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Tuition / yr
en
Language
Certificate
Level
- Optional 4-month co-op work termGain practical Canadian market experience
- Industry CertificationsPrepare for Google Ads, Google Analytics, and META Blueprint certifications
- CMA RecognitionAccelerated pathway to Chartered Marketer designation
- Blended DeliveryFlexible learning with on-campus and online components
- Post-diploma programEnhance existing credentials
- PGWP AlignedEligible for Post-Graduation Work Permit
This graduate certificate program equips you with essential digital marketing skills for today's business environment. You will learn to analyze technology trends, use data for insights, develop content management strategies, and implement plans across various media channels. The program focuses on creating and evaluating digital marketing strategies to boost customer engagement and support business growth. Gain hands-on experience with practices transforming the industry. This program helps you stand out as a digital marketer, providing the confidence to navigate the digital landscape and advance your career with the latest strategies from experts. It is a two-semester program designed for those looking to enhance their marketing expertise.
Curriculum
The program spans two semesters, covering core digital marketing concepts and strategies. An optional third semester includes a co-op work term.
- Semester 1
- Marketing in a Connected WorldMKTG-710
- Customer Segmentation and Journey MappingMKTG-711
- Search Engine and Performance MarketingMKTG-713
- Digital Transformation StrategyMKTG-720
- Omni-Channel RetailingMKTG-725
- Semester 2
- Online Advertising and Programmatic TradingMKTG-712
- CRM StrategiesMKTG-714
- Web and Conversion AnalyticsMKTG-729
- Capstone - Digital Engagement StrategyMKTG-730
- AI Fusion StrategyMKTG-735
- Content Creation and Social Media StrategyMKTG-760
- Optional Co-op
Careers
Upon completion of this program, graduates will be well-prepared for various roles in the digital marketing field. The optional co-op provides valuable Canadian work experience, enhancing career prospects.
- Marketing Manager
- Online Marketing Professional
- Digital Marketing Specialist
- Digital Media Planner
- Manager Performance Marketing
Frequently asked questions
- What are the academic entry requirements for this program?
- Applicants must hold a post-secondary diploma or degree in a related field. Specific academic requirements will be detailed during the application process for international students.
- What is the duration of the Marketing - Digital Engagement Strategy program?
- The program spans two semesters of coursework. There is an optional third semester which includes a co-op work term.
- What career opportunities are available after completing this certificate?
- Graduates can pursue roles such as Marketing Manager, Online Marketing Professional, Digital Marketing Specialist, Digital Media Planner, and Manager Performance Marketing. The optional co-op provides valuable Canadian work experience to enhance career prospects.
- How do international students apply to this program?
- International students can apply through the Centennial College international application portal. The process involves completing an online application, submitting required documents, paying an application fee, and then accepting an offer of admission.
- What are the application deadlines for international students?
- Applications are open for September, January, and May intakes. Specific deadlines for each intake should be checked on the Centennial College website.
Entry requirements
Post-secondary Diploma or DegreeA post-secondary diploma or degree in a related field is required for admission.
Specific academic and English language requirements will be detailed during the application process. Check the international student application guide for details.
Fees
Tuition (international)Tuition fees are subject to change. Please refer to the official Centennial College website for the most current international tuition rates.
Tuition (home)Tuition fees are subject to change. Please refer to the official Centennial College website for the most current domestic tuition rates.
LivingEstimated living costs are not provided on the program page. Please consult the Centennial College international student resources for general cost of living estimates in Toronto.
Some digital certificate costs may be additional to program tuition.
How to apply
1. Visit the International Student Application PageNavigate to the Centennial College international education 'How to Apply' section or the specific program application link for international students.
2. Complete the Online ApplicationFill out the required information on the Centennial College international application portal.
3. Submit Required DocumentsUpload all necessary supporting documents, including academic transcripts, proof of English proficiency, and any other specified prerequisites.
4. Pay Application FeeSubmit the non-refundable application fee as part of the application process.
5. Await Offer of AdmissionOnce your application is reviewed and accepted, you will receive an offer of admission.
6. Accept Offer and Pay DepositFollow the instructions in your offer letter to accept your place and pay any required deposit.
Accreditation
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Frequently asked questions
What are the academic entry requirements for this program?
+
Applicants must hold a post-secondary diploma or degree in a related field. Specific academic requirements will be detailed during the application process for international students.
What is the duration of the Marketing - Digital Engagement Strategy program?
+
The program spans two semesters of coursework. There is an optional third semester which includes a co-op work term.
What career opportunities are available after completing this certificate?
+
Graduates can pursue roles such as Marketing Manager, Online Marketing Professional, Digital Marketing Specialist, Digital Media Planner, and Manager Performance Marketing. The optional co-op provides valuable Canadian work experience to enhance career prospects.
How do international students apply to this program?
+
International students can apply through the Centennial College international application portal. The process involves completing an online application, submitting required documents, paying an application fee, and then accepting an offer of admission.
What are the application deadlines for international students?
+
Applications are open for September, January, and May intakes. Specific deadlines for each intake should be checked on the Centennial College website.