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The Marketing Leadership Program is designed for senior marketers aiming to leverage marketing as a strategic compass within their organizations. This program focuses on developing your ability to take a leading role, influence your organization strategically, and inspire others to follow your vision. You will learn how to gain the trust of fellow board members, mobilize and motivate teams to achieve collective success, and gain insights into the external factors shaping the marketing landscape. A key outcome for your organization is a practical organizational strategy based on a marketing leadership challenge you bring to the program, potentially enhancing organizational performance.
This challenging program involves active engagement with your own marketing leadership challenges. You will be guided by a unique combination of professors, successful industry experts, and coaches. This approach ensures you not only learn the latest scientific insights but also apply them directly in practice. Learning and doing go hand in hand, with class sessions alternating with an online learning environment, inspiring sessions with fellow participants, and personal coaching. The program themes include Personal Leadership, Connecting Leadership, Responsible Leadership, Organizational Strategy, Marketing Strategy, Positioning Strategy, Trends & Developments, Board Room Dynamics, Change Management, Presentation Skills, Communication Skills, and Problem-Solving.
The program aims to enhance your leadership capabilities, enabling you to influence organizational strategy and inspire teams. Graduates are equipped to take on more prominent leadership roles within their organizations, driving marketing initiatives and contributing to strategic decision-making.
This program is specifically designed for senior marketing professionals.
The stated investment is exclusive of VAT.
Nyenrode Business University is a recognized institution for executive education.
The program is specifically designed for senior marketing professionals. Applicants should be experienced marketers looking to take a leading role within their organizations.
The tuition fee for both home and international students is € 6,495, exclusive of VAT. There is no information provided regarding additional living costs.
You can request a program brochure, seek personal advice to discuss your suitability, and then formally register using the application button for your chosen intake. The next program starts on October 28, 2026.
Graduates are equipped to take on more prominent leadership roles such as Senior Marketer or Marketing Leader. The program aims to enhance your ability to influence organizational strategy and inspire teams.