OXFORD BROOKES UNIVERSITY · UNITED KINGDOM
Marketing Management
Bachelor's · Taught in en · UCAS N501
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- Marketing and Social Media LabIndustry-standard tools and real-world projects
- Study abroad opportunitiesSemester overseas or full-year international program
- Professional PlacementsExperience with companies like Disney, BMW, Nissan
- Sustainable mindsetDevelop responsible marketing leadership skills
- Diverse optional modulesExplore creative communication or customer experience
- Accredited by CIM and IDMIndustry recognition for your qualification
The BA (Hons) Marketing Management program at Oxford Brookes University explores the dynamic world of marketing, highlighting how new technologies are transforming consumer insights and audience engagement, both online and offline. Students will gain hands-on experience in the Marketing and Social Media Lab, equipped with industry-standard tools like Brandwatch and Adobe Creative Cloud. The curriculum is developed in consultation with employers to ensure graduates possess essential skills for marketing strategy, including opportunities to work on live briefs with industry partners like JVC. Core modules cover fundamental marketing areas such as consumer behaviour and future marketing trends. Optional modules encourage creative thinking and allow students to explore specialized topics like influencer marketing and big data. Whether aspiring to manage brands at a leading agency or shape social strategies for global businesses, this program provides the necessary knowledge and practical experience.
Curriculum
The course structure explores how digitisation has impacted marketing, different leadership styles, and environmental issues within the industry. A core focus is understanding consumer behaviour and experiences, with an emphasis on diversity, ethics, and responsible marketing. Practical aspects of brand management are covered, examining how strategies vary across different organisations (B2B vs. B2C). A range of optional modules are available, including creative digital marketing, social media and influencer marketing, and business-to-business marketing. In the final year, students complete a dissertation or a practical project addressing real-life scenarios in enterprise or sustainability. Teaching involves approximately eight hours of contact time per week, with an expected workload of 1,200 hours per year, typically Monday to Friday, 9:00 am to 6:00 pm.
- Year 1
- Marketing in a Digital World
- Essential Management and Leadership Skills for Marketing
- Academic and Professional Practices for Marketing
Careers
Graduates from the BA Marketing Management program are well-prepared for a variety of roles within the marketing industry, equipped with the skills and knowledge to drive marketing strategy in both physical and digital environments. The course's focus on employer needs and real-world projects ensures graduates are ready to accelerate their careers.
- Brand Manager
- Social Media Strategist
- Digital Marketer
- Marketing Executive
- Campaign Manager
Frequently asked questions
- What are the academic entry requirements for the BA Marketing Management programme?
- Specific academic entry requirements were not provided in the source material. Please refer to the university's official admissions page or contact their admissions team for the most accurate and up-to-date information.
- What are the tuition fees for international students for the BA Marketing Management programme?
- Specific international tuition fees were not provided in the source material. Please refer to the university's official fees page or contact their admissions team for the most accurate and up-to-date information.
- What are the estimated living costs for international students at Oxford Brookes University?
- Estimated annual living costs for a 38-week academic year range from £12,274 to £16,264, covering accommodation, food, and other personal expenses.
- What is the duration of the BA Marketing Management programme?
- The duration of the programme is not explicitly stated, but the application process mentions both September and January intake options, with a January start affecting the academic year structure.
- What are the career prospects after graduating from the BA Marketing Management programme?
- Graduates are prepared for roles such as Brand Manager, Social Media Strategist, Digital Marketer, Marketing Executive, and Campaign Manager within the marketing industry.
- How do I apply for the BA Marketing Management programme?
- Applications are typically made through UCAS using the code N501 for Marketing Management. You will need to gather academic transcripts, English language test results, and a personal statement.
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Fees
Tuition (international)Please note that specific international tuition fees were not provided in the source material. You should refer to the university's official fees page or contact their admissions team for the most accurate and up-to-date information.
Tuition (home)Please note that specific home/domestic tuition fees were not provided in the source material. You should refer to the university's official fees page or contact their admissions team for the most accurate and up-to-date information.
LivingEstimated annual living costs for a 38-week academic year range from £12,274 to £16,264. This estimate includes accommodation (£135-£240 per week), telephone (£11 per week), food (£50 per week), household goods and laundry (£22 per week), course essentials (£5 per week), and other leisure/socialising costs (£100 per week). Accommodation costs are based on university halls of residence, with shared private housing averaging £168 per week plus utilities.
Living costs are estimates and will vary based on individual lifestyle and accommodation choices. Students are encouraged to use budgeting tools like the Money Saving Expert student budgeting planner and take advantage of student discounts.
How to apply
1. Choose your course and intakeDecide if you want to start in September or January. The BA Marketing Management is available for both. A January start means your academic year will run from January to May for the first semester, and September to December for the second, with no teaching in June, July, or August.
2. Prepare your applicationGather all necessary documents including academic transcripts, English language test results (if applicable), and a personal statement. Ensure you meet the academic entry requirements for the course.
3. Submit your UCAS applicationFor undergraduate courses, applications are typically made through UCAS (Universities and Colleges Admissions Service) using the UCAS code N501 for Marketing Management. You will need to create an account and fill in your personal details, education history, and a personal statement.
4. Receive an offerIf your application is successful, you will receive an offer from Oxford Brookes University. This may be conditional (e.g., dependent on achieving certain grades or English language scores) or unconditional.
5. Meet offer conditions and acceptFulfill any conditions outlined in your offer. Once met, formally accept your place at the university. You may then proceed with visa applications if required.
Accreditation
The BA (Hons) Marketing Management course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
Frequently asked questions
What are the academic entry requirements for the BA Marketing Management programme?
+
Specific academic entry requirements were not provided in the source material. Please refer to the university's official admissions page or contact their admissions team for the most accurate and up-to-date information.
What are the tuition fees for international students for the BA Marketing Management programme?
+
Specific international tuition fees were not provided in the source material. Please refer to the university's official fees page or contact their admissions team for the most accurate and up-to-date information.
What are the estimated living costs for international students at Oxford Brookes University?
+
Estimated annual living costs for a 38-week academic year range from £12,274 to £16,264, covering accommodation, food, and other personal expenses.
What is the duration of the BA Marketing Management programme?
+
The duration of the programme is not explicitly stated, but the application process mentions both September and January intake options, with a January start affecting the academic year structure.
What are the career prospects after graduating from the BA Marketing Management programme?
+
Graduates are prepared for roles such as Brand Manager, Social Media Strategist, Digital Marketer, Marketing Executive, and Campaign Manager within the marketing industry.
How do I apply for the BA Marketing Management programme?
+
Applications are typically made through UCAS using the code N501 for Marketing Management. You will need to gather academic transcripts, English language test results, and a personal statement.