Marketing Management with Digital Marketing Emphasis (B.B.A.)

The Bachelor of Business Administration (B.B.A.) in Marketing Management with a Digital Marketing Emphasis at Oklahoma Christian University prepares students for diverse roles in marketing, sales, promotion, and market research. This program focuses on developing analytical skills to identify and solve marketing challenges from both internal and external perspectives. Graduates will be equipped with foundational business knowledge, ethical reasoning within a Christian worldview, critical thinking abilities, and effective communication skills for a global context. The curriculum emphasizes understanding the core principles of marketing, including consumer behavior, digital marketing strategies, sales management, and market research, alongside essential business functions.

Curriculum

The B.B.A. in Marketing Management requires a total of 122 credit hours, including the major, university core curriculum, and any necessary electives. The major itself comprises 73 hours, broken down into foundational business courses, specialized marketing subjects, and digital marketing components.

1. Year 1-2: Foundations and Lower Division
   • Introduction to BusinessBUSA-1111 or BUSA-1211
   • Principles of Financial AccountingACCT-2113
   • Principles of Managerial AccountingACCT-2213
   • Foundations for Growth and SuccessBUSA-1011
   • Skills for Career and CallingBUSA-2011
   • Strategies for Purpose-Driven Success / Professional MentorshipBUSA-3011 or BUSA-3601 / BUSA-3501
   • Macroeconomic PrinciplesECON-2113
   • Microeconomic PrinciplesECON-2213
   • Business Software ToolsINFO-1013
   • Business AnalyticsINFO-2013
   • Quantitative ReasoningMATH-1173
2. Year 3-4: Upper Division and Specialization
   • Business LawBUSA-3213
   • Business EthicsBUSA-3713
   • Business and Professional CommunicationCOMM-3113
   • Principles of FinanceFINC-3313
   • Management Information SystemsINFO-3613
   • Principles of ManagementMGMT-3113
   • Principles of MarketingMKTG-3313
   • Strategic Management (Capstone)MGMT-4613
   • Technical WritingENGL-3493
   • Consumer BehaviorMKTG-2413
   • Digital MarketingMKTG-3513
   • Sales Management and the Sales ProcessMKTG-3713
   • Marketing Research and AnalysisMKTG-4513
   • Marketing ManagementMKTG-4613
   • Social Media and Advertising PrinciplesCOMM-2813
   • Promotional StrategiesMKTG-3733
   • Digital Marketing Elective (e.g., Internship)ARTS-1103 or MKTG-4993

Careers

Graduates with a B.B.A. in Marketing Management are prepared for a wide range of roles in various industries. The program aims to equip students with the skills needed to excel in marketing strategy, digital campaigns, sales, and market analysis.

• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Sales Representative
• Market Research Analyst
• Advertising Coordinator
• Social Media Manager
• Promotions Specialist