OKLAHOMA CHRISTIAN UNIVERSITY · UNITED STATES
Marketing Management with Professional Selling Emphasis (B.B.A.)
Bachelor's · Taught in en
At a glance
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Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
The Bachelor of Business Administration (B.B.A.) in Marketing Management with a Professional Selling Emphasis at Oklahoma Christian University is designed to prepare students for careers in various aspects of marketing, including promotion, sales, sales management, and marketing research. This program focuses on developing skills to identify and analyze marketing challenges from both internal organizational and external market perspectives. Graduates will gain a strong foundation in core business principles while also developing critical thinking, analytical, and professional communication skills necessary for success in a global business environment.
Curriculum
The program requires a minimum of 122 credit hours, including the major, core curriculum, and any required minor. The Marketing Management major itself requires 79 credit hours, broken down into several components.
- Year 1
- Introduction to BusinessBUSA-1111 or BUSA-1211
- Accounting Principles IACCT-2113
- Accounting Principles IIACCT-2213
- Foundations for Growth and SuccessBUSA-1011
- Skills for Career and CallingBUSA-2011
- Macroeconomic PrinciplesECON-2113
- Microeconomic PrinciplesECON-2213
- Business Software ToolsINFO-1013
- Business AnalyticsINFO-2013
- Quantitative ReasoningMATH-1173
- Upper Division & Specialization
- Business LawBUSA-3213
- Business EthicsBUSA-3713
- Business and Professional CommunicationCOMM-3113
- Principles of FinanceFINC-3313
- Principles of ManagementMGMT-3113
- Principles of MarketingMKTG-3313
- Strategic ManagementMGMT-4613
- Management Information SystemsINFO-3613
- Digital MarketingMKTG-3513
- Consumer BehaviorMKTG-2413
- Sales Management and the Sales ProcessMKTG-3713
- Marketing Research and AnalysisMKTG-4513
- Marketing ManagementMKTG-4613
- Persuasion and AdvocacyCOMM-4113
- Entrepreneurship and Small Business ManagementMGMT-3323
- Promotional StrategiesMKTG-3733
- Interpersonal CommunicationCOMM-3353
- Conflict Resolution and PeacemakingCOMM-4523
- Internship in MarketingMKTG-4993
Careers
This program prepares graduates for a wide range of marketing and sales roles, equipping them with skills applicable in various industries. The emphasis on professional selling, management, and marketing research provides a versatile skill set for career advancement.
- Marketing Manager
- Sales Manager
- Marketing Researcher
- Promotional Specialist
- Professional Salesperson
- Brand Manager
- Digital Marketing Specialist
Frequently asked questions
- What degree will I earn from this program?
- You will earn a Bachelor of Business Administration (B.B.A.) in Marketing Management with a Professional Selling Emphasis from Oklahoma Christian University.
- How many credit hours are required to complete the program?
- The program requires a minimum of 122 credit hours in total, which includes the 79-credit hour major, a core curriculum, and any required minor.
- What career paths can I pursue after graduating from this program?
- Graduates are prepared for various roles such as Marketing Manager, Sales Manager, Marketing Researcher, Promotional Specialist, Professional Salesperson, Brand Manager, and Digital Marketing Specialist across different industries.
- How do international students apply to this program?
- International students should request information about the program, consider scheduling a campus visit if possible, and then complete the online application for admission.
Entry requirements
Undergraduate AdmissionCompletion of a minimum of 122 credit hours, including major, core, and any required minor. Elective hours may be needed.
The program also includes a University Core Curriculum of 51 hours covering various disciplines such as Communication, Mathematics, Bible, Political Science, History, Science, Behavioral Science, and Liberal Arts.
Fees
Tuition (international)—
Tuition (home)—
Living—
Tuition and living cost information is not provided on the program page. Please refer to the university's official admissions and finance sections for details.
How to apply
1. Request InformationBegin by requesting more information about the program and the university through the provided link.
2. Schedule a VisitIf possible, schedule a visit to the campus to experience the university environment firsthand.
3. Apply NowComplete the online application for admission.
Accreditation
ACBSP Accredited
Frequently asked questions
What degree will I earn from this program?
+
You will earn a Bachelor of Business Administration (B.B.A.) in Marketing Management with a Professional Selling Emphasis from Oklahoma Christian University.
How many credit hours are required to complete the program?
+
The program requires a minimum of 122 credit hours in total, which includes the 79-credit hour major, a core curriculum, and any required minor.
What career paths can I pursue after graduating from this program?
+
Graduates are prepared for various roles such as Marketing Manager, Sales Manager, Marketing Researcher, Promotional Specialist, Professional Salesperson, Brand Manager, and Digital Marketing Specialist across different industries.
How do international students apply to this program?
+
International students should request information about the program, consider scheduling a campus visit if possible, and then complete the online application for admission.