OKLAHOMA CHRISTIAN UNIVERSITY · UNITED STATES
Marketing Management with Sports Marketing Emphasis (B.B.A.)
Bachelor's · Taught in en
At a glance
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Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- 73 hoursMajor Credit Hours
- 122 hoursTotal Degree Hours
- ACBSP AccreditedAccreditation
The Bachelor of Business Administration (B.B.A.) in Marketing Management with a Sports Marketing Emphasis prepares students for careers in various marketing roles, including traditional marketing, promotion, sales, sales management, and marketing research. The program focuses on developing skills to identify and analyze marketing challenges from both organizational and market perspectives. Graduates will gain foundational business knowledge, understand the integration of ethics and values within a Christian worldview, and hone critical thinking, analytical, and problem-solving abilities for effective work in a global context. The curriculum emphasizes professional communication, understanding the 'People' aspect of marketing, quantitative research techniques, and applying marketing models and strategies.
Careers
The Marketing Management program prepares students for a wide range of roles in the business world, with a specific focus on the dynamic sports industry. Graduates will be equipped with the skills to excel in traditional marketing, promotion, sales, and research.
- Marketing Professional
- Promotions Specialist
- Sales Manager
- Marketing Researcher
- Sports Marketer
Entry requirements
General EducationCompletion of university core curriculum including 15 hours of Bible, 9 hours of communication (Oral Communication, English Composition I & II), 3 hours of Mathematics, 3 hours of Political Science, 3 hours of American History, 3 hours of Science (no lab), 3 hours of Humanities, and 3 hours of Behavioral/Social Science.
Business FoundationIncludes 1 hour Introduction to Business, 21 hours of lower-division business courses (Accounting, Business Software Tools, Business Analytics, etc.), 3 hours of Mathematics (Quantitative Reasoning), and 3 hours of required writing (Technical Writing).
Upper-Division BusinessIncludes 21 hours of upper-division business courses such as Business Law, Business Ethics, Finance, Management Information Systems, Principles of Management, and Principles of Marketing.
Marketing Specialization15 hours of specialized marketing courses including Consumer Behavior, Digital Marketing, Sales Management, Marketing Research, and Marketing Management.
Sports Marketing Specialization6 hours of required Sports Marketing courses (Sports Marketing and Promotion, Sport Facilities and Events) and 3 hours of Sports Marketing electives.
Capstone3 hours in Strategic Management.
Total degree requires a minimum of 122 hours, including major, core, and minor if applicable. Elective hours may be necessary to reach this total.
Fees
Tuition (international)—
Tuition (home)—
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Tuition and fee information specific to international students is not provided on the program page.
How to apply
1. Request InformationFill out the inquiry form to receive more details about the program and the university.
2. Schedule a VisitArrange a campus visit to experience the university environment firsthand.
3. Apply NowComplete the online application to begin your admission process.
Accreditation
ACBSP Accredited