AALTO UNIVERSITY · FINLAND
Marketing, Master of Science (Economics and Business Administration)
Master's · Taught in en
At a glance
24 mo
Duration
—
IELTS
€15k
Tuition / yr
en
Language
Master's
Level
- Master of Science (Economics and Business Administration)Degree Awarded
- 2 years, full-timeDuration
- 120 ECTS creditsProgram Credits
- EnglishLanguage of Instruction
- Strategic, analytical, and customer-centric approachCore Focus
- Over 20% of graduates work abroadInternational Career Prospects
The Master's Programme in Marketing at Aalto University is designed for aspiring marketers who seek to excel in a rapidly digitalizing and globalized world. This program adopts a holistic, creative, analytical, and customer-centric approach to marketing, equipping students with the essential skills to navigate and lead in a dynamic business environment. You will develop a deep understanding of customer behavior and consumer culture, learn to strategically analyze trends, and foster creative problem-solving abilities. The curriculum emphasizes the strategic integration of marketing with global trends like digitalization and sustainability, preparing graduates for diverse and international career paths.
Curriculum
The Master's Programme in Marketing is a two-year, 120 ECTS credit program structured to provide a comprehensive understanding of modern marketing. It combines analytical rigor with creative thinking, focusing on humanistic, consumer-centric, and practical perspectives. The curriculum addresses global trends such as digitalization, globalization, and the circular economy through various marketing lenses including consumer culture, creativity, analytics, and strategic management.
- Year 1 & 2
- Programme studies
- Master’s Thesis
- Elective studies
- Specialisation Domains
- Customers (theories and methods for customer and market insights)
- Strategy (theories and frameworks merging marketing with strategic management)
- Technology (intersection of digital technologies, data analytics and marketing)
Careers
Graduates of the Marketing program are highly sought-after professionals capable of managing, developing, and leading strategic marketing efforts in both local and global organizations. The program prepares students for leadership roles where they can apply customer-centric insights, strategic thinking, and analytical skills to address modern business challenges.
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Consumer Insights Analyst
- Marketing Strategist
- Researcher
Frequently asked questions
- What are the tuition fees for international students?
- The tuition fee for non-EU/EEA citizens is €15,000 per academic year. This fee covers educational expenses and university support services.
- Are there any scholarships available for international students?
- Yes, Aalto University offers merit-based scholarships as partial or full tuition fee waivers for fee-paying students. The Pekka Mattila Excellence Scholarships are also available based on academic merit. No separate application is needed for tuition fee waivers; applicants are automatically considered.
- What is the duration of the Master's programme?
- The Master's Programme in Marketing is a two-year, full-time program, totaling 120 ECTS credits.
- What is the language of instruction for this programme?
- The language of instruction for the Master's Programme in Marketing is English.
- What are the application deadlines?
- The application period for Master's programmes is from 1 December 2025 to 2 January 2026 for studies starting in August 2026.
- What are the general entry requirements for the Marketing Master's programme?
- You need a relevant Bachelor's degree (minimum 180 ECTS) from a recognized university with sufficient studies in Business and Economics or a closely related field. Applicants are evaluated based on academic performance, motivation, and relevant experience.
Entry requirements
Bachelor's degreeA relevant Bachelor's degree (minimum 180 ECTS) from a recognized university, with sufficient studies in Business and Economics or a closely related field. Admission group criteria may apply based on your previous studies.
Applicants are evaluated based on academic performance, motivation, and relevant experience. Specific evaluation criteria for 2026 are available on the program webpage.
Fees
Tuition (international)The tuition fee for non-EU/EEA citizens is €15,000 per academic year for Master's studies. This fee covers educational expenses including courses, academic supervision, exams, and counselling, as well as university support services like student services, library, and IT.
Tuition (home)Citizens of EU, EEA member states, or Switzerland are exempt from tuition fees. Holders of certain Finnish residence permits are also exempt.
LivingIn addition to tuition fees, students must finance their living expenses in Finland. More information about estimated living costs is available on the university's financial matters page.
The tuition fee does not cover personal study materials (books, computers) or mandatory annual fees for Student Union membership and FSHS healthcare services.
How to apply
1. Check Eligibility and Application PeriodVerify that you meet the general admission requirements for a Master's degree and the specific eligibility criteria for the Marketing program, including having a relevant Bachelor's degree. Note the application period: 1 December 2025 – 2 January 2026 for studies starting in 2026.
2. Prepare Application DocumentsGather all necessary documents. These typically include: previous degree certificates and transcripts, official translations if not in English, Finnish, or Swedish, proof of English language proficiency, a CV, a letter of motivation, and other program-specific documents as required (check the 'Application documents required by the study option' section on the program page).
3. Submit Online ApplicationComplete and submit your application through the Aalto University online application system during the application period. Ensure all sections are filled accurately and all required documents are uploaded by the deadline.
4. Await Admission ResultsAfter the application period closes, the university will evaluate applications based on the program's criteria. You will be notified of the admission decision according to the university's admissions timeline.
5. Accept Study Place and Pay Tuition (if applicable)If admitted, accept your offer of study by the given deadline. If you are a non-EU/EEA citizen, prepare to pay the first installment of your tuition fee and apply for a scholarship if applicable.
6. Apply for Residence PermitInternational students from outside the EU/EEA will need to apply for a student residence permit for Finland after accepting their study place and making necessary tuition payments.
Scholarships
Aalto University Scholarships (Tuition Fee Waivers)Partial or full tuition fee waiver
Pekka Mattila Excellence ScholarshipsSpecific amount not detailed, generally covers tuition
Accreditation
The Master of Science (Economics and Business Administration) degree is awarded by Aalto University School of Business.
Frequently asked questions
What are the tuition fees for international students?
+
The tuition fee for non-EU/EEA citizens is €15,000 per academic year. This fee covers educational expenses and university support services.
Are there any scholarships available for international students?
+
Yes, Aalto University offers merit-based scholarships as partial or full tuition fee waivers for fee-paying students. The Pekka Mattila Excellence Scholarships are also available based on academic merit. No separate application is needed for tuition fee waivers; applicants are automatically considered.
What is the duration of the Master's programme?
+
The Master's Programme in Marketing is a two-year, full-time program, totaling 120 ECTS credits.
What is the language of instruction for this programme?
+
The language of instruction for the Master's Programme in Marketing is English.
What are the application deadlines?
+
The application period for Master's programmes is from 1 December 2025 to 2 January 2026 for studies starting in August 2026.
What are the general entry requirements for the Marketing Master's programme?
+
You need a relevant Bachelor's degree (minimum 180 ECTS) from a recognized university with sufficient studies in Business and Economics or a closely related field. Applicants are evaluated based on academic performance, motivation, and relevant experience.