HIGHER SCHOOL OF ECONOMICS · RUSSIA
Marketing of Medical Services
Master's · Taught in ru
At a glance
24 mo
Duration
—
IELTS
€6k
Tuition / yr
ru
Language
Master's
Level
- Best Course for Broadening Horizons and Well-Rounded DevelopmentAward
- Master's Level ProgramDegree
- 3 CreditsCourse Load
- 32 Contact HoursContact Time
- Module 3Study Period
This Master's program provides theoretical knowledge and practical skills in the field of medical services marketing. It covers aspects of demand creation, service distribution, market research, new product introduction, and pricing strategies within the healthcare sector. The course aims to equip students with the ability to analyze the marketing activities of medical organizations, understand consumer behavior in healthcare, and develop effective marketing strategies.
Curriculum
The curriculum focuses on the specifics of marketing medical services, exploring theoretical foundations and practical applications in healthcare.
- Year 1
- Features of positioning medical services
- Theoretical foundations of marketing in healthcare. The social role of marketing in modernizing the healthcare system
- Marketing in the healthcare market
- Marketing environment of a medical organization
- Healthcare market
- Consumer behavior in the healthcare market
- Pricing of medical services
- Organization and conduct of marketing research in healthcare
- Marketing communications in the healthcare market
Careers
Graduates will be equipped to analyze the marketing activities of medical organizations, understand consumer behavior in healthcare, and develop effective marketing strategies. The program aims to develop skills in brand positioning, marketing analytics, and communication.
- Marketing Analyst in Healthcare
- Healthcare Brand Manager
- Marketing Strategist
- Market Researcher in Healthcare
Frequently asked questions
- What are the tuition fees for this Master's program?
- The tuition fee for the Marketing of Medical Services program is 490,000 RUB per year. These fees are for the 2025/2026 academic year.
- What is the duration of the Marketing of Medical Services Master's program?
- The program is a Master's level program. The curriculum indicates one year of study with modules spread across different study periods.
- What are the career prospects after completing this program?
- Graduates can pursue roles such as Marketing Analyst in Healthcare, Healthcare Brand Manager, Marketing Strategist, or Market Researcher in Healthcare.
- What are the application procedures for international students?
- International applicants should check programme requirements, prepare necessary documents like a Bachelor's degree diploma and transcripts, submit their application via the HSE online admissions portal, and participate in entrance exams or portfolio reviews if required.
- What are the entry requirements for this program?
- This program is taught in Russian. Specific academic entry requirements are not detailed, and international applicants should consult the official HSE admissions website for the most current information.
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Fees
Tuition (international)490,000 RUB per year.
Tuition (home)Not specified.
LivingNot specified.
Tuition fees are for the 2025/2026 academic year and are listed in Russian Rubles (RUB).
How to apply
1. Check Programme RequirementsReview the specific admission requirements for the Master's program, including academic prerequisites and any language proficiency expectations.
2. Prepare DocumentsGather all necessary documents, which typically include a Bachelor's degree diploma, transcripts, passport, and potentially a CV or statement of purpose.
3. Application SubmissionSubmit your application through the HSE online admissions portal during the application period.
4. Entrance Examinations/Portfolio ReviewParticipate in any required entrance exams or portfolio reviews as specified by the program.
5. Receive Admission OfferIf successful, you will receive an offer of admission.
6. EnrollmentFollow the instructions to confirm your place and complete the enrollment process.
Frequently asked questions
What are the tuition fees for this Master's program?
+
The tuition fee for the Marketing of Medical Services program is 490,000 RUB per year. These fees are for the 2025/2026 academic year.
What is the duration of the Marketing of Medical Services Master's program?
+
The program is a Master's level program. The curriculum indicates one year of study with modules spread across different study periods.
What are the career prospects after completing this program?
+
Graduates can pursue roles such as Marketing Analyst in Healthcare, Healthcare Brand Manager, Marketing Strategist, or Market Researcher in Healthcare.
What are the application procedures for international students?
+
International applicants should check programme requirements, prepare necessary documents like a Bachelor's degree diploma and transcripts, submit their application via the HSE online admissions portal, and participate in entrance exams or portfolio reviews if required.
What are the entry requirements for this program?
+
This program is taught in Russian. Specific academic entry requirements are not detailed, and international applicants should consult the official HSE admissions website for the most current information.