This program delves into both the theoretical and practical elements of marketing research. You will learn the criteria for deciding when to undertake marketing research and how to select the most appropriate research methods. The curriculum provides a solid understanding of the analytical tools and techniques essential for both secondary and primary marketing research in the current business landscape. A key focus is understanding the connection between marketing research findings and the development of effective marketing strategies. This course is designed for students in the Post-Diploma Marketing Management Program.
This course covers the conceptual and practical aspects of marketing research.
This program prepares students for roles in marketing research and analysis.
All applicants are required to provide proof of English proficiency.
Tuition and fees are subject to change. Please check the official tuition fees page for the most up-to-date information.
Applicants must have completed a post-secondary diploma or degree in any discipline. This program is specifically designed for students in the Post-Diploma Marketing Management Program.
All applicants must provide proof of English proficiency. An IELTS Academic score of 6.5 is required.
Graduates are prepared for roles such as Marketing Analyst, Market Research Coordinator, and Marketing Project Manager. The program focuses on equipping students with essential analytical tools and techniques.
To apply, you need to check admission requirements, gather necessary documents like transcripts and proof of English proficiency, and submit your application through the Centennial College online portal. After receiving an offer, you will pay fees and apply for a study permit.