This Master's program focuses on equipping students with the skills to integrate information and communication technologies into business strategy, navigate the challenges of the global digital economy, and manage online service creation and e-commerce projects. Graduates will be prepared to lead multidisciplinary and multicultural teams to achieve both qualitative and quantitative objectives in e-business environments.
Curriculum
The Master's program includes specific units covering the digital economy, legal frameworks for e-commerce, and strategies for online business. The program structure outlines modules for Semester 3, with a focus on both theoretical knowledge and practical applications.
Master 2 - Semester 3
- Introduction to the Digital EconomyUE1
- Digital Economy: General Context in Europe of Digital Transformation and Innovation Policies
- Technological Evolution: Emerging Technology and Disruptive Technology
- Digital Sobriety / Smartgrids / Smartcities
- Introduction to the Multidisciplinary Definition of AI and its Impact on Digital Transformation Governance Models
- Communication Strategy
- Globalization and Digital Economy / Business Models
- Opening to Innovation: The Case of the Industry of the Future
- Cybersecurity
- Challenges and Legal Frameworks of E-commerceUE 2
- Intellectual Property: Copyright
- Intellectual Property: Law of Distinctive Signs: Trademark Law, Domain Name Law
- E-commerce Contracts: Electronic Contract
- E-commerce Contracts: Consumer Protection (General Consumer Law and Special Law Applied to the Internet)
- Contract Conclusion and Electronic Signature
- Freedoms and the Internet: Regulation by CNIL The EU Regulation - GDPR
- Freedoms and the Internet: Online Advertising and Consumer Information Rights – Best Practices
- Litigation Law: E-commerce Litigation Law
- Litigation Law: E-commerce Taxation
- Litigation Law: Online Payment
- Community Law: Consumer / Business Mediation
- Digital Law: Outsourcing Contracts
- Digital Law: Management of Enterprise Information System Security, IT Contracts and IS Security
Careers
Graduates are prepared for roles in e-commerce and digital business management.
- Virtual Community Manager
- Customer Relationship Management (CRM) Manager
- Marketing Manager